July 25, 2024



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Job Category : Digital marketing
Company Name: BMC Software
Position Name: Demand Marketing Programs Manager
Location : Remote
Job Description : Basic Information
United States
Date Published
Job ID
Travel Amount
Description and Requirements

BMC Software seeks a creative, driven, and detailed-oriented marketing programs manager to join its Demand Marketing team. This role is responsible for delivering, monitoring, and enhancing marketing campaigns that support our business objectives. Successful candidates will have a background in the B2B enterprise software market with experience in campaign execution and a passion for testing and optimization. Experience in driving measurable results in demand programs and account-based marketing will be key. Familiarity with vertical, competitive, IT practitioner to executive, and Line of Business-focused demand programs is highly desirable.
PRIMARY RESPONSIBILITIES:Executes, monitors, and optimizes marketing campaigns that create demand for BMC solutions across a mix of channels including search, social, direct mail, email, webinars, content syndication, direct response online banners, etc.Ensures campaigns are executed on time, on budget, accurately, and successfullyCreates and maintains campaign schedule, and ensures coordination and visibility across the broader teamDelivers compelling and creative demand copy, including subject lines and calls to action that deliver stated ROI and pipeline generation goalsContent coordination and development across various functions of the organization (solutions marketing, digital marketing, creative services, agencies/3rd party writers, etc.) to fuel demand campaignsClosely monitors the performance and ROI of campaigns to formulate recommendations to improve results and processesSupports social media channels with demand content to drive awareness and conversions
REQUIREMENTS:Outstanding written, verbal communication and presentation skillsHighly motivated, self-starter, and thrives in a fast-paced environmentExcellent attention to detailStrong analytical and problem-solving skillsExcellent project management skills with the ability to take programs from inception to completion with minimal supervisionAbility to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlinesExceptional organizational skills and the ability to ensure coordination across multiple parts of the organizationKnowledge of sales and marketing automation tools – Salesforce.com and Eloqua 10Experience with social media channels, Twitter, LinkedIn, FacebookStrong Microsoft Word, Powerpoint and Excel skills5+ years of marketing programs required, 2+ years in demand generation preferredBachelor’s degree or equivalent experience
From core to cloud to edge, BMC delivers the software and services that enable over 10,000 global customers, including 84% of the Forbes Global 100, to thrive in their ongoing evolution to an Autonomous Digital Enterprise.
It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, creed, sex, age, sexual orientation, national origin, disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, disabled veteran or status as a protected veteran, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

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