July 17, 2024

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Job Category : Digital marketing
Company Name: Spectrum
Position Name: Digital Ad Campaign Specialist
Location : 200 S College St Ste 307, Charlotte, NC 28202
Job Description : Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative..

JOB SUMMARY

The Digital Ad Campaign Specialist ensures the successful fulfillment and stewardship of locally sold Online and Advanced TV advertising campaigns across the Spectrum Reach markets. Works with regional markets to effectively execute the day-to-day advertising campaign needs and has direct contact with multiple cross functional teams and levels of the company.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Ensure that campaign revisions are fully communicated and executed with 100% accuracy.
Efficiently and effectively execute and manage new and revised digital orders.
Traffic all ads in the ad serving platform and confirm successful launch.
Maintain Ad Ops processes and best practices and provide suggestions to leadership on improvement opportunities.
Perform other duties as assigned.

REQUIRED QUALIFICATIONS
Search engine marketing experience
Ability to work with internal and external clients in SEM/SEO
Strong documentation and Reporting
Ability to optimize and monitor digital campaigns
Strong social media presence
Ability to work quickly and flawlessly execute ad campaigns is critical to this role as we continue to grow our digital products and services
Ability to make decisions and solve problems while working within assigned deadlines
Ability to pivot between multiple digital systems each day
Ability to build relationship cross functionally
Strong MS Office experience, particularly strong Excel skills
Ability to quickly learn new systems and workflows
Have sense of urgency and strong ability to prioritize tasks, be self-motivated, and able to effectively manage time and priorities
Work independently or as a team and multitask
Data driven, curious, proactive, and self-motivated
Effectively communicate with technical and non-technical team members and have the ability to tailor communication accordingly
Experience within the digital online advertising ecosystem, including familiarity with ad management systems preferred
Understanding of digital advertising operations and industry preferred
Understanding of digital products and all relevant specifications, guidelines, availability, and creative performance preferred
Education

Bachelor’s degree or equivalent combination of education and experience ATF101 305296 305296BR


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