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| Job Category : | Digital marketing |
| Company Name: | RCR Consulting Group |
| Position Name: | Digital Advertising & Analytics Manager |
| Location : | Remote |
| Job Description : | Generark is seeking a talented individual to join our team as a Digital Advertising & Analytics Manager. Reporting to the Marketing Director, the Digital Advertising & Analytics Manager is responsible for the management, planning and execution of all organic and paid digital marketing campaigns, including, but not limited to, Paid Search, Display, Video, Retargeting, Paid Social, Native Ads and SEO. This is a hands-on role that requires a data-driven digital marketing expert with demonstrated experience delivering profitable lead growth for products/services with a long conversion cycle.By increasing our brand awareness and qualified lead conversion through paid digital initiatives, you will be a key component of driving demand to fuel that growth. This position requires creativity and efficiency as you seek ways to optimize our programs without limiting scale.ResponsibilitiesPlan, execute and measure all paid digital marketing, including paid search, display advertising/pay per click, retargeting, paid social media, and SEO.Focus intensely on quantitative analysis and analytics leveraging available dashboards, reporting and insight tools to ensure optimal ROAS, CPA, and qualified lead acquisitionDevelop and execute appropriate A/B and multivariate testing including ad copy, creative assets, landing pages, bids, etc.Maintain and distribute KPI reports to Marketing and Executive LeadershipMonitor competitor activity and landscape ensuring appropriate competitive and brand positioningRemain current in digital marketing, social marketing, ecommerce, and web usability trends and best practices, as well as potential new channels/platformsQualifications: Bachelors’ Degree requiredPrevious experience with consumer electronics, renewable energy and CPG products highly preferredMinimum 3-5 years’ experience in digital marketing and analytics is requiredDemonstrated analytical mindset with direct ROI experienceExpert-level knowledge of Google Ads, Google Shopping, Microsoft/Bing Ads, Facebook/Facebook Ads, Amazon Ads, Taboola, Outbrain, and proven track record of optimizing established accounts spending in excess of $100k/monthSignificant knowledge of and skill with web analytics/reporting tools such as Google AnalyticsExperience managing and growing paid campaigns across multiple social media platforms such as Facebook, YouTube, and LinkedInComfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrantMust be exceptionally organized, highly detail oriented and have strong project management and communication skillsAbility to multi-task and collaborate with cross-functional teamsSelf-directed and motivated to manage priority workload is a MUSTJob Type: Full-timePay: $90,000.00 – $140,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:Monday to FridayApplication Question(s):Do you have experience with consumer electronics, renewable energy and CPG products?How many years of digital marketing and analytics experience do you have?Education:Bachelor’s (Preferred)Experience:Marketing: 3 years (Preferred)Work Location: Remote |
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