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Job Opening for Digital Content Analyst in Neil Patel Digital (United States)

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Job Category : Digital marketing
Company Name: Neil Patel Digital
Position Name: Digital Content Analyst
Location : United States
Job Description : About Our Company Neil Patel has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. NPAccel is the agency that brings his passion and insights to life for the world’s small businesses. NPAccel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NPAccel delivers on the mission of continually helping brands connect and engage with their audience. About the Opportunity We are looking for an exceptional Digital Content Analyst to join our Content Marketing team who is passionate about working with marketing data & analytics, uncovering actionable insights, and using them to influence future strategy. As the Digital Content Analyst, you will play a critical role in improving traffic, lead generation, and awareness of the Neil Patel blog while also working closely with teams to improve the overall strategy and thought leadership. The ideal candidate will have a proven track record of tracking and using marketing data to uncover relevant insights and improve content marketing strategies. This role will play an important part in the organization with opportunity for growth. Responsibilities Content Management Help to create great and insightful content to our blogs Assist with managing content calendar to ensure timely and accurate posting of content to the Neilpatel.com blog. Assisting with the strategy, positioning, and alignment of additional long-form content needs such as webinars, ebooks, guides, research reports, advanced content pieces, and more. Stay up to date on current industry trends/best practices along with keeping up to date with competitor strategies for better content management. Assist with managing internal tasks and priorities for all projects related to content management. Assist with organizing content according to different focus categories, service areas, target audiences, etc. for improved analysis and understanding of lead funnels. Data Analysis Working closely with data providers and freelancers to produce insightful data analysis and research related to digital marketing. Assist with maintaining dashboards and scorecards related to engagement, visibility, leads, etc. related to different initiatives. Assist with managing dashboards and scorecards related to social media initiatives. Analyze data and provide insights for different content initiatives such as advanced blog content, thought leadership reports, partnership content, etc. Provide recommendations based on data analysis conducted on a weekly and monthly basis. Assist with the creation of an overall data analysis system for all NP-related content initiatives. Other responsibilities Produce weekly reports. Produce monthly reports (more detailed). Weekly maintenance of scorecards and dashboards. Weekly team meetings and 1-on-1’s Weekly strategy calls with data providers. Taking on other responsibilities as they arise. Main KPI’s Organic website traffic. Leads generated from the blog. User engagement metrics on the blog. Requirements 3-5 years of experience working with data in a digital marketing environment. You have knowledge of, or have directly written for, B2B audiences and key decision-makers. Strong understanding of data analysis and management. Excellent experience managing freelancers and outsourced service providers. Extensive experience working with Google Analytics and similar tools. Ability to handle and prioritize multiple tasks. Outstanding written and verbal communication skills. Effective interpersonal and problem solving skills. Proficiency with Microsoft Excel/Google Sheets and Google Data Studio (or similar). Ability to work independently and with other teams as needed. Experience with SEO is an asset. We offer an exceptional work environment, outstanding community, and professional reputation. We value our company culture, which is friendly and respectful. We provide comprehensive benefits including medical, dental, vision and life insurance benefits, 401K and paid time off. NPAccel is an Equal Opportunity Employer. NP Accel does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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