| Job Description : |
Who we are
At Harte Hanks, we’re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
The Ask
We are looking for a collaborative and creative Digital Content Specialist to manage the day-to-day relationships with one of our most prestigious high-tech clients working as a primary lead for delivery and execution.
Who You Are
You are experienced in driving the strategy and execution of the connected customer, partner and digital engagement including content, channels, analytics, optimization and automation. You enjoy working closely with your team as well as a variety of stakeholder groups. You enjoy working in a collaborative and fast paced environment.
What You’ll Do
You will manage the development of editorial content and make content decisions for assigned programs, and help to provide and maintain the “creative vision” of digital programs. You will help to develop and implement audiences for automated digital customer journeys, delivering the right content, at the right time, to the right person, in the right way leveraging new/innovative automation wherever possible. You will use data analytics to monitor, analyze, and measure effectiveness of digital efforts to monitor and ensure optimal impact on the customer experience. You will partner with product development, subject matter experts, and marketing disciplines across the company to develop customer journey attributes and deep personalization that secure differentiation in the marketplace. You will work with operations and IT teams to optimize processes and incorporate applicable data and automation solutions into all campaigns. You will stay up to date on points of view from leading industry analysts and key influencers in the market.
What You Need
Education: Bachelor’s Degree
At least 3 years of experience in a content development and strategy, digital marketing or related field, preferably in the tech industry with experience executing across numerous digital channels
Understanding of marketing automation platforms in order to drive marketing automation strategy for the company
Exceptional writing and presentation skills; ability to leverage various types of media to tell factual stories clearly, creatively, and succinctly
Demonstrated effectiveness in working with development organizations, sales, marketing and channel teams MS Office experience
Experience working in a client facing role required
B2B experience, specifically within high tech preferred
Equal Opportunity Employer/M/F/H/V |
