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| Job Category : | Digital marketing |
| Company Name: | HIP Creative |
| Position Name: | Digital Marketing Account Manager – Agency Experience Required |
| Location : | Remote |
| Job Description : | Who we are: HIP (https://hip.agency/) is the leader in orthodontics marketing & growth strategies, and we are built to win! Our team of expert consultants, creatives, marketing professionals, and engineers work alongside clients and their teams to create highly profitable and sustainable growth for their business’.We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to provide top-notch care and impeccable service, profitably.Our ValuesThese 3 core values are the foundation of our organization, and you’ll see them reflected in every interaction with our team.HungerHunger is a powerful fuel, particularly for a smaller organization competing against larger, competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, it’s the motivated and hungry people who will find a way — both as individuals and members of our team.IntegrityIntegrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but on accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable as a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount.PassionPeople can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team.ROLE SUMMARYThe Partner Success Specialist is responsible for the day-to-day communication with current partners, as well as their training, organization, and overall success (positive ROI). As the Partner Success Specialist, you will represent the company in the eyes of the partner daily. You will act as a liaison between our internal teams (SEO, PAID MEDIA, and WEB) and the partner.The ideal candidate is high energy, experienced with web/marketing technologies (such as Search Engine Optimization, Facebook Ads Manager, Google Ads, and WordPress), passionate about helping partners succeed, and excels in communication via phone, Zoom, and email.Successful candidates will have the ability to quickly learn new technologies and effectively communicate those concepts to partners with varying degrees of technical expertise. A collaborative approach is key as this role is expected to contribute ideas and initiate tactical improvements to the overall onboarding process.SUMMARYThe focus of this position centers around the analytical, deliberate, imaginative, and serious undertaking of defined work in a professional, yet creative, environment. The job requires an ability to deal, in a systematic and patient manner, with factual and technical information and processes, as well as an ability to focus directly on the knowledge base required for any given task.Doing this job successfully requires focus on the immediate work to be done. A disciplined, conscientious, hands-on approach is central to this job and it requires work that is high quality and precise, whether completed cooperatively or independently. Getting it ‘done right’, with no mistakes is key to the success of the Partner Success Specialist role.The Partner Success Specialist is a primarily task-focused role and does not rely heavily on interactive or social skills outside of predetermined partner communication and team collaboration. In fact, there are few responsibilities in that area, and significant private work time and freedom to think critically and absorb information in order to perform the tasks with intense attention to detail, efficiency, and with a process-improvement mindset.Due to the detailed, accuracy-focused nature of this job, the successful candidate will need to be confident in their performance and deliverables while subject to close scrutiny that may subject the Partner Success Specialist to both worry and criticism.Because this is a creative, yet technical, position and due to the fact that it requires a high level of subject matter expertise and accuracy, it provides opportunity to thoroughly plan in order to do the job right and establish routine organization.JOB CHARACTERISTICSA systematic, patient pace with the emphasis on creative imaginative thought in order to get the job done rightProvides opportunity to complete one task before undertaking the next; stable, consistent methods, processes, and procedures day-to-dayTechnical and intellectually focused; a great deal of attention devoted to developing a creative solution to problems and decisionsThe quality and correctness of decisions is more important than the speed with which decisions are made; decisions must be made based on factual information and cannot be rushedCommunication is reserved, disciplined, and strictly factual, but communicates with confidence once sure of informationConsiderable opportunity to work alone, with no outside pressure to complete tasksLittle need for influence through “selling”Uncomfortable and critical delegation styleLeadership established by producing high quality, accurate product and processesDevotion to the task supports and frames the leadership styleOffers the chance to develop expertise and a comprehensive understanding of the job, company, processes, and desired outcomesRequires an individual who is driven to become the ‘Expert’ and maintain specialty knowledge on dutiesEffective and efficient with completing demanding follow-up with little delegationRESPONSIBILITIESEnsure the following:Partners are supportedPartners are happyOrganization/team is happyDeadlines are consistently metAnswer calls from partnersAnything important – pick up the phone and call the partnerAnswer emails from partnersThis could be strategy questions, CRM support/issues, or client requestsTraining partners on the tools we provide and process as we identify they are not using the tools or following the processWork with ads team to optimize current campaigns (making sure we’re generating results in the partner’s eyes) and that the leads we are generating are converting into patients by reviewing their CRM accountsDevelop a deep understanding of partners’ business and operational objectivesListen carefully to information provided by partners and ask clarifying questions to ensure proper use of HIP tools (i.e., PracticeBeacon CRM & Training)Establish strong relationships with new customer stakeholders and deepen relationships with existing customer stakeholdersWebsite responsibilities:Audit partner’s existing website content and make suggestions on improvements or gaps following internal processesCreate outlines for new content and submit it to writersProof content before publishing on the website (new and existing content)Identifying thin content using internal processes and making suggestions to combine, remove, or write new content as neededFollow SEO best practices when publishing website contentWork to improve web and landing page content to improve conversion ratesSetting up tracking and analyticsGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleCall TrackingOnline Appointment SchedulingNewsletter Responsibilities – Using Active Campaign or MailchimpGenerate newsletter ideas on a monthly basisWrite, or oversee the writing of, newsletters to correspond with all blogs or publicity featuresDesign newsletters in ActiveCampaign, Mailchimp, or similar softwareOversee the publishing of all newsletters, ensuring they are error-free and scheduled on time, without conflicting with other scheduled launchesReputation ManagementSetup reputation management campaigns for all partners on time each monthRespond to positive and negative reviews on Google My Business and FacebookFacebook Ad ResponsibilitiesWork with the team to understand the type of leads the partner wants and tailor the strategy to their preferenceWork with the team to create/gather assets for new adsSet and hit target KPIs that are in place for partner campaignsPracticeBeacon (CRM) ResponsibilitiesSetup PracticeBeacon for new partnersCreate follow-up email/SMS/call marketing campaigns for ad campaignsDiagnose and fix PracticeBeacon related issuesRESULTSPartner satisfaction at an all-time highConstantly wowing and building strong relationships with our partnersPartners successfully adopting HIP’s processesLead partners on HIP’s framework and industry best practicesHIP hitting goalsWord of mouth referrals increaseThe reputation of HIP is going up within key verticalsREQUIREMENTSAble to learn new softwares and process at a high rateExcellent customer service and phone skills; personable yet professional demeanorExcellent at solving problems (creatively and with or without other people)Organized and meticious with an extreme attention to detail and drive to become the subject matter expert at all things Partner SuccessProficient at Google SheetsProficient at general processes and proceduresExcellent written and oral communicationAble to stick to tight deadlines and achieve company goalsExperience with web technologiesAbility to work independently and manage multiple prioritiesMust be highly motivated, a critical thinker, accountable, and able to maintain a positive attitudeJob Type: Full-timePay: $45,000.00 – $60,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceSchedule:8 hour shiftMonday to FridayEducation:Bachelor’s (Preferred)Experience:Marketing: 1 year (Required)Marketing Account Manager (Client Facing Experience): 1 year (Required)Work Location: Remote |
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