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Job Opening for Digital Marketing Associate in MarketHeed (Blackhawk, CA)

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Job Category : Digital marketing
Company Name: MarketHeed
Position Name: Digital Marketing Associate
Location : Blackhawk, CA
Job Description : MarketHeed is looking for a confident, obsessively detailed, organized self-starter and a data-driven digital marketer and growth hacker to assist with the implementation of various digital marketing and demand generation strategies for us and our clients. In order to be successful in this role, you will have to be energetic, have a strong entrepreneurial spirit, have an instinct for engaging customers, have knowledge of online marketing disciplines, a passion for the internet, and how marketing can take full advantage of it. Location: Danville, CA. Job Type: Full-time. Key Responsibilities: Identify, implement, test, and measure new growth tactics and marketing channels. Devise strategies for lead and demand generation. Manage, measure, and optimize paid and organic marketing programs. Establish processes and systems to ensure experimentation and measurement can be done in a scalable and repeatable model. Conduct analytical projects to improve marketing strategies/tactics. Create, test, and improve advertising campaigns on Google, LinkedIn, Facebook, and other platforms. Control and optimize all relevant digital marketing KPIs. Optimize marketing automation and lead nurturing processes through email, content, and social media channels Establish closed-loop analytics to understand how marketing activity leads to generating new customers, and continually refine the marketing process to convert customers Additional marketing duties as needed/assigned; we are a fast-growing and quickly evolving company, so be ready to pitch in wherever needed. To be successful, you will need: Great knowledge of growth hacking and all tools which are needed to get in touch with new prospects. Strong analytical skills with strength in strategic data interpretation and visual representation of data. Solid critical thinking and decision-making abilities that result in a positive daily impact on winning new business and operational results. In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (LinkedIn, Facebook, Twitter, etc.) Required Skills & Experience BA/BS Degree, Masters Degree Preferred. 1-3 years of hands-on digital marketing experience. Experience using HubSpot marketing automation software preferred. You must: Be Results-oriented: You are relentless in the pursuit of growth and have a bead on the progress towards winning new business. Be an agile and experimental learner, bringing new ideas to the team and moving at a fast pace to hit aggressive goals. Be Curious, Creative, and Think on your feet: You have an experimentation mindset and the desire to learn from data quickly. Many experiments you run will never have been tried before. Love Startup Culture: You have worked for a fast-growing start-up company where scaling the business is of primary importance. Be Collaborative: You love working with a cool team of people who are innovative in a faced paced environment and working across multiple functional groups. Compensation DOE. Benefits include health plan, 401k, PTO, and participation in company bonus plan for eligible candidates. About MarketHeed: MarketHeed is a B2B Technology Marketing Agency and a HubSpot Gold Certified Partner based in SF Bay Area. We work with Cybersecurity and Computer Networking companies who are ready to invest in the next stage of growth and scale the business, serving as their strategic long-term partners to accelerate their business growth by developing breakthrough branding strategies and high-growth sales and marketing programs. We care about building a team of high-performers, covering each other’s backs, constantly learning, and delighting our customers by solving hard problems.
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