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| Job Category : | Digital marketing |
| Company Name: | The Studio Theatre |
| Position Name: | Digital Marketing Associate |
| Location : | 1501 14th Street NW, Washington, DC 20005 |
| Job Description : | TITLE: Digital Marketing AssociateSTATUS: FT ExemptDIVISION: Marketing and CommunicationsREPORTS TO: Associate Director of Marketing and CommunicationsPOSTITION AVAILABLE: ImmediatelyABOUT STUDIO THEATREStudio Theatre is a premier Washington venue for contemporary theatre. Under the leadership of Artistic Director David Muse and Managing Director Rebecca Ende Lichtenberg, Studio produces the work of many of today’s greatest writers, augmented by occasional productions of modern classics. Our work is marked by its emphasis on excellence in acting and design and the signature intimacy of its four theatres, which all seat fewer than 225 patrons. With a budget of over $5 million and 24 full-time staff members, no theatre of comparable budget size operates such exclusively intimate theatres. The quality of this work has been recognized by sustained community support and over 70 Helen Hayes Awards for excellence in professional theatre.Rooted in the Theatre’s mission to foster a more thoughtful, more empathetic, and more connected community in Washington DC and beyond, Studio takes seriously our commitment to providing access to and engagement with our work—both on stage and off. Our community engagement efforts include access and affordability initiatives, public programming, a growing community partner program, and dedicated education and workforce development programs.Studio is currently in the midst of a major renovation of its main facility. We are transforming a theater into a state-of-the-art ‘raw room’ with no fixed seating, rearranging and renovating our lobbies and restrooms, creating our first dedicated rehearsal room, creating a new indoor/outdoor café space, and making other improvements throughout the building. The project should be complete early in 2022. This is a rare opportunity to be a part of the opening and running of a transformed venue.THE POSITIONThe Digital Marketing Associate plays an important role in supporting Studio Theatre’s marketing efforts, focusing on direct response, audience segmentation, and digital presence. S/he will work across all of Studio Theatre’s digital platforms, including website management, email marketing, and social media management. This position maintains and makes routine updates to Studio’s website as well as larger updates to optimize user experience. They will support the execution of all institutional communications.This position is full time, with the occasional evening and weekend need, and will require regular onsite work in conjunction with Studio Theatre’s remote work policy.Please Note, Studio Theatre has instituted a mandatory COVID-19 vaccination policy for all employees. As such, proof of FDA-approved vaccination is required prior to beginning work. In compliance with all applicable laws, Studio Theatre considers requests for accommodation on the basis of medical need or sincerely held religious beliefsESSENTIAL DUTIES AND RESPONSIBILITIESThe essential functions include, but are not limited to the following:Email Marketing· Work with Multimedia designer to create HTML based emails· Execute email marketing strategies, following industry best practices, including newsletters, performance reminders, surveying, and sales emails for marketing· Drive segmentation strategy and develop messaging for Studio Theatre email marketing· Manage all list pulls for institutional and departmental direct response pieces· Maintain data hygiene in prospect2 and Tessitura· Maintain style guide for email communicationsDigital Marketing· Manage media relationships: implement, traffic, optimize and report on all advertising· Report on digital campaigns performance using Google Analytics and Prospect2, and other reporting tools· Develop strategy and campaigns, working with marketing team, for all Studio Theatre productionsWebsite· Maintain and update Studio Theatre’s website as well as assisting in optimizing user experience as determined by institutional strategySocial Media· Maintain social media platforms including creating strategy, posts, responses, and promotion.· Manage spend for all paid social media and create ad campaigns· Work with Multimedia Designer on creative for ad campaigns and organic social postsMarketing Collateral· Project manage creation of institutional documents, such as show programs and annual reports· Create paginations and work across departments to obtain necessary copy/assets, approvals, and proofingAdditional Responsibilities:· Supervise Marketing Apprentice, including regular one-on-one check-ins, evaluations, and goal setting· Participate in Studio Theatre’s ongoing anti-racism work· Other duties as assignedSKILLS AND QUALIFICATIONSStudio Theatre is seeking an individual with considerable talent, passion for the theatre, and ability to advance institutional aims. We expect a candidate will have:· Experience creating organic and paid social media content for Facebook, Instagram, Twitter, and others.· Interest in collaborating on promotion of theater with a small but mighty team.· Working knowledge of Microsoft Office software including MS Word, Excel, Outlook, and SharePoint. Knowledge of Tessitura, Prospect2, WordPress (or similar CMS), and/or Google Analytics a plus.· Commitment to Diversity, Equity, and Inclusion, and enthusiasm to work with teams with diverse identitiesPHYSICAL DEMANDS AND WORK ENVIRONMENTPosition requires significant time in front of a computer screenCOMPENSATION: This position is a full-time salaried exempt position with an annualized salary of $42,000 and up.HOW TO APPLY: Interested applicants can apply using this form https://studiotheatre.wufoo.com/forms/studio-theatre-digital-marketing-associate/If you need assistance filling out the form, please call 202.232.7267 x 0 for assistance. Proof of COVID vaccination is not required at the application stage but will be required if a job offer is extended.Studio Theatre is proud to be an equal opportunity employer. Applicants from populations underrepresented in the theatre field are strongly encouraged to apply. We are committed to creating a diverse and inclusive environment, and all qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, marital or familial status, sexual orientation, national origin, disability, age, or veteran status.Job Type: Full-timePay: From $42,000.00 per yearSchedule:8 hour shiftWork Location: One location |
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