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| Job Category : | Digital marketing |
| Company Name: | LPL Financial |
| Position Name: | Digital Marketing Consultant |
| Location : | San Diego, CA |
| Job Description : | Do you have 3+ years of digital marketing experience and enjoy consulting with clients? Are you passionate, creative, and analytical about optimizing campaign results to drive results? Would you like to help people improve their financial acumen and build wealth for their future while growing financial advisors’ businesses? Excited to learn more? If so, then this could be the role for you! LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients. Job Overview: The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to develop and execute engaging digital marketing programs for multiple LPL advisors’ practices. This position reports to a Marketing Manager or AVP of Marketing. Responsibilities: Support LPL advisors’ digital marketing strategies via phone, video conferencing and email Evaluate each advisor or firms digital marketing needs and develop a customized strategy to achieve KPIs. Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals Evaluate a plan to consistently maintain each advisor’s website and blog to enhance as needed Implement lead generation, niche prospecting processes, and workflows to drive business growth for both LPL Financial and the advisors Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic Schedule and host regular weekly or bi-weekly discussions with the advisors Collaborate with the advisor’s office staff to ensure cohesive messaging and communications Collaborate with compliance to ensure the content, brand, and messaging are approved Conduct market research and share discoveries with each advisor Work as a liaison to digital vendors Work with LPL’s current tools to integrate them into the overarching plan Provide feedback and program enhancements from the advisors What are we looking for? We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement. Requirements: Bachelor’s degree in marketing, communication, a related field, or equivalent experience Solid understanding of e-commerce, PPC, SEO & SEM and lead generation techniques Solid knowledge of CRM, inbound marketing tools, and web management Working knowledge of web design principles, best practices, and content management platforms Ability to develop and execute marketing strategies Preferences: 3-5 years of experience in marketing and digital marketing required; client consulting experience preferred Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot Financial services experience a plus, not required Excellent written and verbal communication skills Excellent project management and organizational skills |
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