Long Classification Title Communication Information Specialist II

Campus Location Durham

Department UNH Communication and Public Affairs – AVP Administration

Summary of Position
The Digital Marketing Coordinator of the Graduate School is responsible for the execution and optimization of UNH Graduate School and Peter T Paul College Business and Economics’ digital marketing efforts to primarily support student recruitment.

Under the supervision of the Communication Director of the Graduate School, the Digital Marketing Coordinator will:
Implement and optimize digital advertising campaigns supporting student enrollment and the brand awareness of UNH’s 130+ graduate programs
Compile campaign performance data or draft reports
Partner with campus stakeholders and outside vendors
Assist with project management to collect creative assets for campaign implementation.
Support overall marketing strategy

Acceptable minimum level of education Bachelor’s

Acceptable minimum years of experience 2 years

Additional Job Information
UNH is a federal contractor within the meaning of the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors. This position may require that you be vaccinated against COVID-19 in the future, unless you apply for and receive a religious or medical exemption.

Posting Number PS3035FY22

Other minimum qualifications
This person must be a collaborative, detail-oriented individual with the following skills:
Bachelor’s degree in marketing, business, communications, or a related field.
Experience managing and implementing pay-per-click advertising tools and campaign management software such as Google Ads, Facebook, LinkedIn, Instagram, and Google Analytics.
Strong written communication, organizational and time management skills.

Additional Preferred Qualifications
Experience building keyword targeting lists to guide digital strategies
Ability to edit/update creative content designed in Adobe Creative Suite or Canva
Experience building UTM parameters within URLs
Some familiarity with Salesforce/TargetX
Working knowledge of how to identify, troubleshoot, fix and optimize webpages built in Drupal to align with SEO efforts.
Strong copy editing, marketing campaign and website copy writing
Prior experience in higher education or a marketing agency

Salary Information
Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.

Quicklink for Posting https://jobs.usnh.edu/postings/46267

Percent Time Information (FTE) 1.00

Grade 18

EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide

Posting Details
Posting Date 03/01/2022

Open Until Filled Yes

Closing Date

Posting Open to Internal Candidates Only? No

Interested Internal Candidates Exist? No

Job Category Salaried Staff (Exempt)

Appointment Type Regular

If TERM position provide projected end date

Equipment/Instruments

DOT Safety Information None applicable