Job Opening for Digital Marketing Coordinator- Remote in Rhythmlink International, LLC (Columbia, SC 29209)

Are you ready for the next step in your marketing career? Ready to dig in and focus specifically on digital marketing strategies and campaigns while working? We’re looking for a Digital Marketing Coordinator to add to our expanding Sales and Marketing Team.

About You:
You crave an opportunity where you can make a direct impact as a member of a growing organization and team. You want to work for a company that is constantly innovating, growing and learning, and you plan to do the same. You desire a company that makes a true difference to its clients and community. You relish the idea of focusing on one company, and one mission, going in all the way into the nitty-gritty of the organization’s messaging and goals. You might be a few years into your current role, or even fresh out of school, but you’re ready to take the hard skills and marketing concepts you’ve learned and apply them in a big way. You’re confident working independently and comfortable accepting feedback.

You know how to look at analytic information and tweak campaigns for the best results, big and small. You get excited about new social features and platforms, and you’re not afraid to experiment until you get it right. Maybe you’re a jack of all trades, dabbling in copywriting and design, or you feel more confident in one thing. Regardless you love to try your hand at new skills and learn from your teammates. Most importantly you’re passionate about seeing things through, conceptualizing, planning, and executing an idea from start to finish. You know that digital marketing is crucial to any successful company, and you know the right message on the right platform can make all the difference – even if it takes some experimenting to find that right fit.

About Us:
We’re one of South Carolina’s Best Places to Work for 10 consecutive years! Our company believes that our employees are our number one asset. We started small and grew fast, and 20 years in the growth hasn’t stopped. We’re passionate about short and long-term goal setting and big picture strategy at a company-wide and departmental level.

We trust our employees to work in the environment that helps them best achieve results, whether that’s remotely from home, or in person at our headquarters in Columbia, SC.

Our marketing department is small but powerful, meaning there’s plenty of opportunity to make a direct impact. In this position you’ll report to the Marketing Manager and Strategist, working closely with our Brand and Communications Specialist, Data Analyst and Sales Team. We are a passionate and fast-moving group with big ideas and the skills to see them through.

About the Job:
In the first 90 days on the job you’ll familiarize yourself with our brand voice, product lines, target audiences and messaging strategies. You’ll take over website product updates and start creating content in conjunction with the rest of the team.

In the first six months you’ll establish a baseline and begin goal setting for lead generation and nurturing on social media accounts and take over primary management of our email campaigns and website. You’ll bring ideas to team meetings and help identify ways we can improve. You’ll manage a monthly social ads budget, and make suggestions for other spend as needed.

A year from now? You’ll be a go-to person on the marketing team for helping our sales representatives achieve their goals, conceptualizing and creating new product campaigns with the marketing team and executing, analyzing and optimizing the digital components of these campaigns for top results. You’ll know our product catalog from front to back, and be able to churn out successful email and social campaigns independently to maintain and grow engagement.

Want in? We can’t wait to meet you.

General Summary of the Position
Reports to Marketing Manager and Strategist, works closely with Sales and Marketing teams to assist in the design and development of effective marketing campaigns across digital platforms.

The Digital Marketing Coordinator will provide support and coordination for digital marketing initiatives, work with Marketing Analyst to set up tracking systems for campaigns to ensure accurate attribution and reporting, and measure and communicate performance of digital campaigns to Sales and Marketing team

Essential Functions

(Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills and other characteristics. This list of tasks is not a comprehensive listing of all functions and tasks performed by this position. It does not imply that this position performs all of the duties listed, nor does it necessarily list all possible duties that may be assigned.)

Ability to manage multiple projects or campaigns simultaneously
Must be able to use typical office equipment including, but not limited to, telephone, fax machine, copier, and computer.
May be required to lift items up to 15 pounds in weight
Must be able to sit for extended periods of time at a desk.

Knowledge, Skills and Abilities

Execute marketing campaigns cohesively across multiple channels
Objectively analyze and course correct marketing campaigns in real time
Demonstrate an understanding of marketing and advertising principles, digital specific strategies to include email marketing and social media
Able to manage social media content creation/sourcing and general maintenance of accounts.
Analyze insights from all media channels to determine best strategy for lead generation.
Perform website Maintenance with regular updates via the content management system, pull monthly analytics reports, including ecommerce, and review with data analyst and Marketing Manager for opportunities to optimize.
Lead digital/e-mail marketing campaigns by designing, preparing and executing email-based marketing campaigns, including landing pages and A/B testing, for the purpose of lead nurturing and reengagement.
List development and coordination using customer management system
Possess analytical and problem-solving skills
Effectively work as part of a team.
Effective written and verbal skills
Ability to work independently with minimal supervision.

Education, Training and Experience

Minimum:
Bachelor’s Degree or work experience in marketing, advertising, communications or related field
Proven understanding of relevant social media platforms
Prior experience executing marketing campaigns
Preferred Qualifications
Proficient in Adobe Creative Suite
Knowledge of medical or healthcare industry
Prior experience working with content management systems and marketing automation platforms
Experience with Salesforce is a plus

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Additional responsibilities and duties will be required depending on a variety of factors.