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Job Opening for DIGITAL MARKETING MANAGER in BowStern Marketing Communications (United States)

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Job Category : Digital marketing
Company Name: BowStern Marketing Communications
Position Name: DIGITAL MARKETING MANAGER
Location : United States
Job Description : If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns for our clients, across all digital channels.We are headquartered in Tallahassee, FL – but relocation is NOT required.What does a Digital Marketing Manager do?You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.Responsibilities:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateQualifications:BS/MS degree in marketing or a related fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsFamiliarity with web designStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementJob Type: Full-timePay: $50,000.00 – $85,000.00 per yearBenefits:401(k)401(k) matchingFlexible scheduleHealth insurancePaid time offParental leaveSchedule:Monday to FridayEducation:Bachelor’s (Preferred)Experience:Marketing: 3 years (Preferred)Digital Marketing Occupations: 3 years (Preferred)Work Location: Multiple Locations
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