| Job Description : |
Job Summary:
Job Title: Digital Marketing Manager
FLSA Status: Salary
Reports To: Digital Marketing and Ecommerce Director
The Digital Marketing Manager will be responsible for launching and managing our e-coupons platform, customer loyalty & rewards programs and vendor monetization across our digital channels. By using guest data, the Digital Marketing Manager will create an omnichannel experience to personalize and incentivize the guest experience. This role will be responsible for digital acquisition and improving guest engagement, resulting in retention and longevity.
Job Description:
ESSENTIAL DUTIES AND RESPONSIBILITIES
Manages the guest communication strategy and cadence for our e-coupons and gas rewards programs across applicable store locations in our digital channels
Develops recommendations on content that drives engagement as well as content that increases subscriptions and decreases deactivation
Is responsible for the quantity and quality of customer account profiles within each channel
Works with agency partners on online advertising strategy to drive return on investment (ROI)
Meets sales goals with our vendors to monetize our digital content including our Click N Go pick up curbside program, website, social and email
Works collaboratively with Digital Channel Manager to integrate program awareness and personalize messaging
Continually test and learn content strategies to maximize our content efforts
Works in conjunction with Marketing Analyst to develop customer livetime value (CLV) models that help define budget for customer acquisition
QUALIFICATIONS
5+ years managing digital marketing, loyalty and/or eCoupons
Bachelors or Associates degree in business, communication, marketing or related field preferred
Experience in digital customer engagement, acquisition and retention
Possess a high level of digital engagement skills including optimizing customer experience, building relationships with guests online and earning repetitive visits
Ability to take ownership of a problem and see it through to completion
Ability to take the initiative to stay abreast of changes and trends within digital marketing
Demonstrates collaboration skills that enable the successful completion of work toward a common goal
Some travel required
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands and work environment described below are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Sitting or standing at a computer 90% of the time
Bending, stretching and occasional lifting of up to 50 lbs. is required
Professional presence and proper phone etiquette are required
Flexible schedule
WORK SCHEDULE
This is a salaried, full-time position. Given the 24/7 nature of digital marketing, this position may work irregular hours as needed; must be available nights, weekends and holidays to handle any issues that may arise.
Festival Foods serves guests in over 30 full-service, state-of-the-art supermarkets throughout Wisconsin. At Festival Foods, we’re not simply selling groceries, we’re on a mission! Every business decision we make is based on our “Boomerang Principle”-empowering our associates to make decisions and take actions that will “Bring the Customer Back”. We are proud to be a family and employee-owned company.
At Festival Foods we are committed to providing an environment of mutual respect where equal employment opportunities are available to all. We are dedicated to building a top-notch team of skilled, experienced and service-oriented associates who represent a variety of backgrounds, perspectives, and talents. Festival Foods believes that diversity and inclusion among our teammates, products, and our community strengthen our ability to serve our guests, as we seek to recruit, develop and retain the most talented people.
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