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Job Opening for Digital Marketing Manager in Nemacolin Woodlands Resort (4067 National Pike, Farmington, PA 15437)



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Job Category : Digital marketing
Company Name: Nemacolin Woodlands Resort
Position Name: Digital Marketing Manager
Location : 4067 National Pike, Farmington, PA 15437
Job Description : The Digital Marketing Manager is an experienced marketer who will manage and develop digital campaigns across the Resort portfolio, boost sales, support retention initiatives, and drive revenue. The Digital Marketing Manager will be responsible for creating and executing the end-to-end campaign strategy and activities that support our business objectives. This role will specialize in developing integrated marketing campaigns and programs across all relevant channels, including digital, social, paid media, and events.

Primary Duties:

Locate and securevariouscontent (imagery for creative, text copy and videos,) neededto execute all ad campaigns internally and externally
Manages presence in social networking sites including Facebook, Instagram, Linkedin, Twitter, and other similar community sites.
Monitors effective benchmarks for measuring the impact of social media programs, and analyzes, reviews, and reports on the effectiveness of campaigns to maximize results.
Manages paid search and display campaigns for Nemacolin Woodlands Resort
Perform research using online resources, analytics as well as resort staff to strategize content used for marketing purposes
Design and build advertising campaigns with Google Adwords, Google Display Network, Facebook, LinkedIn & our Email Marketing Platform
Optimize ad campaigns daily to meet campaign KPI goals and stay within budget constraints
Builds email databases, develops email editorial calendars, and manages and reports on email campaigns.
Pull Google Analytics reporting daily/weekly/monthly to assist in overall marketing strategy
Produce daily content for organic social media posts as well as our blog
Create and manage social media calendar for posting content about the entire resort
Monitor all advertising campaigns, test for quality control, and report monthly to Marketing Director
Social Media


Bachelor’s Degree in Marketing, Advertising or related field
Google Analytics Certification preferred
Google Adwords Certification preferred
Facebook Blueprint Certification
3+ years of proven advertising campaign management experience
3+ years of advertising and or marketing experience
Proficient in Microsoft Suite Products
Proficient in Adobe Suite Products
Very strong written and verbal communication skills
Strong understanding of current market trends

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