Primary Duties:

Locate and securevariouscontent (imagery for creative, text copy and videos,) neededto execute all ad campaigns internally and externally
Manages presence in social networking sites including Facebook, Instagram, Linkedin, Twitter, and other similar community sites.
Monitors effective benchmarks for measuring the impact of social media programs, and analyzes, reviews, and reports on the effectiveness of campaigns to maximize results.
Manages paid search and display campaigns for Nemacolin Woodlands Resort
Perform research using online resources, analytics as well as resort staff to strategize content used for marketing purposes
Design and build advertising campaigns with Google Adwords, Google Display Network, Facebook, LinkedIn & our Email Marketing Platform
Optimize ad campaigns daily to meet campaign KPI goals and stay within budget constraints
Builds email databases, develops email editorial calendars, and manages and reports on email campaigns.
Pull Google Analytics reporting daily/weekly/monthly to assist in overall marketing strategy
Produce daily content for organic social media posts as well as our blog
Create and manage social media calendar for posting content about the entire resort
Monitor all advertising campaigns, test for quality control, and report monthly to Marketing Director
Social Media

Qualifications:

Bachelor’s Degree in Marketing, Advertising or related field
Google Analytics Certification preferred
Google Adwords Certification preferred
Facebook Blueprint Certification
3+ years of proven advertising campaign management experience
3+ years of advertising and or marketing experience
Proficient in Microsoft Suite Products
Proficient in Adobe Suite Products
Very strong written and verbal communication skills
Strong understanding of current market trends

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