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Job Opening for Digital Marketing Manager in Thnks (Franklin, TN 37064)

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Job Category : Digital marketing
Company Name: Thnks
Position Name: Digital Marketing Manager
Location : Franklin, TN 37064
Job Description : Are you a thoughtful and appreciative person? Is the word “thanks” always at the tip of your tongue? Do you want to help bring gratitude back into the business world?
Thnks was created to help our customers build better business relationships by sending thoughtful, relevant gestures of appreciation to their clients, prospects, and colleagues.
The Digital Marketing Manager position will be responsible for bringing operational excellence to our marketing programs, helping to drive continued growth in our lead generation, lifecycle management, and marketing campaign efforts. This role will require a data-driven approach and a critical thinking mindset, ready for a challenge, and willing to try new things to find elegant solutions. Thnks is a growing business that is leading the way in establishing gratitude and appreciation as key business tools to help people build better, stronger relationships and grow their businesses. It is a fast-paced, fun, and exciting environment where opportunities abound.
Responsibilities:
Manage marketing operations within HubSpot to deliver operational excellence in our lead routing, workflows, list management, and reporting.
Own and develop google analytics to provide comprehensive measurement of marketing effectiveness.
Oversee growth marketing programs in partnership with growth marketing agency.
Partner with content and product marketing to develop and improve our lifecycle marketing campaigns to drive continued customer engagement.
Employ regular optimizations across campaigns & platforms to drive efficiencies (ie. A/B testing, Landing page optimization, copywriting, creative testing).
Compile and distribute reporting on campaign performance that provides actionable insights.
Create scalable and reproducible programs for database cleanliness.
Partner and collaborate closely with the Sales, Customer Success, and overall Thnks team.
Requirements:
Bachelor’s degree, ideally in marketing or business-centric field.
4+ years experience in digital marketing operations.
Expert-level knowledge of google analytics and google tag manager.
Proficiency in social ads, PPC, email and analytics.
Demonstrated ability to think strategically and to identify opportunities for improvement with a vision and capability to execute.
Excellent knowledge of the digital media landscape and growth marketing practices.
A team-player and self-starter with the ability to work independently.
Strong time management skills and the ability to juggle multiple projects at once.
Experience working with Hubspot preferred (particularly workflows for automation)
Benefits
Competitive Compensation
401K
Health Benefits
Volunteer Days
THNKS Days
Company Outings
New and Updated Office
About Thnks:
Thnks is a digital gratitude platform that empowers business professionals to build better relationships by sharing personalized gestures of appreciation. Incorporating technology, program analytics, compliance adherence and the science of gratitude, Thnks allows professionals to show appreciation how they see fit. An easy and efficient way to spread thoughtfulness in the workplace, more than 1,000 teams use Thnks to shorten sales cycles while improving client relationships, customer engagement and employee appreciation. Learn more about Thnks at www.thnks.com and find us on LinkedIn, Twitter, Facebook and Instagram.
Thnks is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
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