July 14, 2024

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Job Category : Digital marketing
Company Name: Georgia-Pacific
Position Name: Digital Marketing / Marketing Automation Specialist
Location : 133 Peachtree St, Atlanta, GA 30303
Job Description : Description
Headquartered in Atlanta, Georgia-Pacific is one of the world’s leading manufacturers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 30,000 people at approximately 300 locations in North and South America. Some of our familiar North American consumer tissue brands include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Mardi Gras®, and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible and economically sound. Georgia-Pacific is an independently managed and operated company of Koch Industries, Inc., a private company headquartered in Wichita, Kansas.
Georgia-Pacific Building Products is currently seeking candidates for the Digital Marketing / Marketing Automation Specialist position to support a growing Marketing (Center of Excellence) organization and will be positioned in Atlanta, GA.
The Digital Marketing / Marketing Automation Specialist will support the development of lead generation campaign architecture within salesforce® CRM, Pardot Marketing Automation, Google Analytics, and other supporting platforms. This role will work with cross-functional groups to effectively execute campaigns across web, email, social, search, and other mediums.
What You Will Do In Your Role
Develop and execute system configurations for our marketing automation platform (Pardot) – including lead scoring/grading, multi-touch attribution models, drip emails, list segmentation, workflows, and ROI reporting
Create and maintain campaign structure in Pardot and Salesforce; including but not limited to campaign statuses, task assignments, campaign hierarchy, etc.
Assist in the collection of campaign data/KPIs from ad agencies – ensure data is imported into appropriate salesforce campaign objects
Coordinate with Demand Gen Manager and IT to ensure campaign elements (e.g. landing pages, emails, etc.) are properly tested and QA’d before launch
Support and optimize the MQL to SQL handoff of leads to Sales
Manage customer data collection within GP systems, 3rd-party databases and all other “off-line“ sources (e.g. Trade Shows)
Optimize our 1st-party database using profiling/segmentation for greater campaign efficiency and effectiveness
Stay current with industry trends, new tools, and industry best practices to optimize our tech stack
The Experience You Will Bring
Requirements:
Bachelor’s degree OR proven experience building workflow / logic rules within digital campaigns using CRMs and/or Marketing Automation systems
Experience supporting multiple simultaneous campaigns, including, but not limited to: building, executing, maintaining – architecting the programs
Industry experience extracting marketing data, analyzing, and interpreting the performance of the campaigns to improve program effectiveness
Basic knowledge of HTML and CSS
Proficient in Microsoft Office Suite

What Will Put You Ahead
Experience managing system logic that supports multiple brands and business divisions within Pardot and/or salesforce® environments

IND-GP-RCT
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes – medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate’s knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Equal Opportunity Employer, including disability and protected veteran status.
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf


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