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Job Opening for Digital Marketing Operations Manager in Aston Carter (Hanover, MD 21076)

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Job Category : Digital marketing
Company Name: Aston Carter
Position Name: Digital Marketing Operations Manager
Location : Hanover, MD 21076
Job Description : Equivalent Experience Description: Job Summary: The Marketing Operations Manager is responsible for collaborating across marketing channels and teams to develop, coordinate, and execute digital solutions that meet Aerotek’s business objectives. This position will partner with other marketing and channel leaders to implement brand, acquisition, and experience strategies and goals. This role works across marketing and technology teams that are responsible for brand/content production, digital media initiatives, social media, website/mobile experience and integration, job board experience and integration, lead acquisition and nurturing, data and analytics, and implementation of enterprise technologies to build the customer experience and increase marketing efficiencies. This role collaborates and advises how brands can be communicated and experienced through digital interactions, and how digital interactions can fit into broader customer experiences. Essential Functions: Create and deliver effective digital marketing recommendations using in depth knowledge of business objectives and online strategies. Partner across marketing and technology managers and business leaders to develop and evolve ideas to bring together brand goals, customer needs, and revenue goals. Influence, lead and work across marketing and technology teams by providing deep digital expertise, defining project objectives and goals and by managing and measuring success criteria. Develop and execute a comprehensive strategy and roadmap that incorporates SEO/SEM; digital advertising; marketing database, nurturing and automation; and enterprise technology tools. Continuously consult with marketing and business leadership to refine goals and strategies, explore new channels, and analyze marketing data as business and marketing objectives evolve. Serve as the primary marketing liaison with IT partners to understand enterprise technology direction, influence enterprise decisions, and integrate enterprise technology with marketing digital properties and tools. Provide recommendations about solutions and approach to Senior Marketing Manager and other marketing leaders. Execute projects to be high quality, on time and on budget; effectively track and communicate project status, issues, timelines, etc. Drive execution of multi-channel online/web campaigns to appropriately reach targeted audiences in accordance with business needs through very close collaboration with marketing partners. Develop a strategy for activating/nurturing marketing database to re-engage customers in support of business needs. Use data-driven decision making to test and optimize online campaigns to support business objectives. Skills: Digital marketing, Marketing campaign, SEO, SEM, Data Analysis, CRM Additional Skills & Qualifications:Minimum Education/ Abilities/Skills: B.S. in Business / Marketing, Communications or related major or equivalent business experience 5-8+ years of digital marketing experience Agency experience a plus Salesforce Marketing Cloud experience strongly preferred Strong relationship management, organizational, and project management skills Excellent teamwork and collaboration skills and a demonstrated ability to deliver results through a position of influence Demonstrated ability to both develop strategies and be hands on in the execution and management of solutions Strong understanding of technical web concepts and experience managing national websites; experience with Content Management Systems. Ability to drive initiatives at the pace of the organization, balancing organizational readiness with digital strategy Excellent writing and interpersonal communications skills Must have strong skills and experience in the following areas: marketing database, email, social media, display advertising, analytics and data-driven thinking Experience Level: Expert Level About Aston Carter: At Aston Carter, we’re dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless. Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients’ capabilities by seeking solvers and delivering solutions to address today’s workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit AstonCarter.com. Aston Carter is a company within Allegis Group, a global leader in talent solutions. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email astoncarteraccommodation@astoncarter.com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
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