Job Opening for Digital Marketing Project Specialist in Medical Society of the State of New York (Westbury, NY)

Does the thought of digital marketing motivate and excite you each day? Do you love uncovering new successes with social media? Do you get amped up when combing through data to identify ideas for the next, greatest online campaign? What would you say if you could apply your skills and passions while assisting physicians promote excellent healthcare to the people of New York State?! If so, here is a rewarding opportunity for you.

The Medical Society of the State of New York (MSSNY) is seeking a full-time Digital Marketing Project Specialist to join our enthusiastic team. MSSNY, the membership organization representing New York State physicians, is dedicated to advancing the health of the residents of our State by promoting a favorable environment for medicine through advocacy, education, and professional community for New York State physicians.

The Digital Marketing Project Specialist will be our champion when it comes to sharing and amplifying the many facets of MSSNY, whether it is the latest news, events, inside looks into our programs, and key milestones. We are looking for a creative, versatile self-starter who can take content – whether written, video, or visual – and share it online in a way that creates interest, intrigue, and action amongst our membership.

Reporting to the Vice President of Membership, the Specialist will also work closely with the Vice President of Communications in the development of digital communications, such as weekly newsletters and ads. The Digital Marketing Project Specialist will possess a vast toolkit of knowledge about executing digital marketing strategies including leveraging today’s expanding digital landscape to support dues revenue goals, search engine optimization (SEO), lead generation, website administration and optimization.

Responsibilities:
Maximize the exposure of our key marketing content (blogs, videos, news, events, impact data) through social media and other digital means, bringing alive our mission in creative and compelling ways.
Manage MSSNY’s primary social media network, developing and executing organic and paid social media campaigns, including but not limited to Facebook, Instagram, LinkedIn and Twitter.
Explore new digital tactics to boost the overall awareness and reach of MSSNY and its programs among existingmembers and a broader audience of potential members, including email marketing, banner advertising and other vehicles

Specific Responsibilities Include But Are Not Limited to:
Create, write, aggregate twice weekly member newsletters through e-mail marketing programs
Support the development of effective traditional and digital marketing programs
Write and design digital communications, ads and print collateral promoting programs and products
Launch, evaluate and manage digital outreaches
Perform data research on trends and sources
Monitor social media accounts and track media coverage
Identify and run targeted marketing lists
Compile and review data and analytics across channels, reporting observations and trends
Ability to make web updates with minimal supervision

Requirements:
Demonstrated successes with social media (Facebook, Instagram, LinkedIn, Twitter, etc.), utilizing both organic and paid campaigns to build community and achieve organizational objectives
Photoshop and expertise with e-mail marketing programs required
Proficient in Microsoft Office Suite and WordPress
Content management platforms

Qualifications:
Bachelor’s Degree in Marketing, English, or Communications
Previous work experience in an association and/or NGO business model
Strong organization and problem-solving abilities
Excellent written, verbal, and organizational skills

Salary and Benefits:
Competitive salary and attractive fringe benefit package that includes health, dental, 401(k), paid vacation, personal and sick leave as well as holidays. Work hybrid both in office and remotely.

Application Instructions:

Please provide a cover letter including salary requirements and resume. Resumes received without a cover letter will not be considered.

To apply, please e-mail your resume and cover letter to chunt@mssny.org.

About Medical Society of the State of New York:

The Medical Society of the State of New York (MSSNY) is an organization of approximately 30,000 licensed physicians, medical residents, and medical students in New York State. Members participate in both the state society and in their local county medical societies. MSSNY is a non-profit organization committed to representing the medical profession as a whole and advocating health related rights, responsibilities and issues. MSSNY strives to promote and maintain high standards in medical education and in the practice of medicine in an effort to ensure that quality medical care is available to the public.