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Job Opening for Digital Marketing Specialist in DLP Capital (Bethlehem, PA 18017)

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Job Category : Digital marketing
Company Name: DLP Capital
Position Name: Digital Marketing Specialist
Location : Bethlehem, PA 18017
Job Description : Digital Marketing SpecialistReports to: Creative DirectorCompany: DLP CapitalLocation: Bethlehem, PA (In Office)Compensation: $40,000 – $50,000/ yearBenefits: Health, Dental, Vision, and Life Insurance, 401(k) with company matching, Learning/Educational Incentives, Living Fully Well-being Program, Company Events, many self improvement and productivity tools, and the incredible feeling of fulfillment from making a difference in the lives of others while achieving your dreams and goals!DLP Capital – DLP Capital is a private real estate investment and financial services company focused on making an IMPACT by acquiring, developing, and building relationships, housing, leaders, and organizations. DLP Capital executes its IMPACT through a wide array of business divisions and companies including lending, investment funds, sales, leasing, property management, construction management, development, and loan servicing. Through the Elite Execution System, as well as the company’s exclusive membership platforms focused on business scaling, investment housing, family, and wealth, DLP Capital impacts lives by empowering its clients to choose, create, grow and preserve prosperity. Continuing its steady year-over-year growth, the company earned a spot on multiple Best Places to Work lists for 6 years in a row and on the Inc. 5000 list of fastest growing companies for 9 years straight.*Summary: * The Digital Marketing Specialist manages and executes projects and campaigns across all relevant digital platforms for DLP’s family of companies, including PPC, SEO, SEM, Paid Social, and remarketing efforts. The Digital Marketing Manager owns the creation of and all content updates on DLP Capital’s websites. This person provides highly optimized, integrated web solutions aimed at maximizing conversion rates while ensuring the user experiences are up to par with current best practices. The candidate will lead the businesses’ SEO strategy and execution plans and work with a third-party vendor or tool to optimize all websites for organic and paid SEO marketing efforts. The Digital Marketing Specialist also runs marketing automation campaigns for all DLP businesses through our Pardot/Salesforce platform.What You have already achieved: (Requirements)2 Years of Marketing ExperienceStrong working knowledge of social media specifically for corporate usageProject management background preferredCollege degree preferredWhat you are great at: (Responsibilities)Lead the Digital Marketing initiatives across the DLP family of companiesLead the website building, tracking, analytics, and KPI dashboardsManage SEO plans and work with third-party vendors or tools to optimize all websites for organic and paid SEO initiativesLead the development & management of digital marketing campaigns for our events, products, and servicesRun marketing automation projects through Pardot and Salesforce, for all DLP companies (including email marketing, landing page implementation and event attendance tracking) in close collaboration with the Creative DirectorEnsure the CRM’s functionality, reporting, automations, utilization, and integrations are set up properly for proficient useImplement the Inbound/Outbound Marketing campaigns and performanceManage website development and overall web presence together with the IT departmentExecute the process to ensure all websites are updated consistentlyEnsure the DLP websites are set up properly, integrated with CRM systems and analytics tracking, and kept up to dateWorking with the DLP business unit marketing directors, oversee the process to ensure all personnel changes are updated on websites with integrations to related CRM systemsLead the conversion optimization of the DLP business unit campaigns and landing pages across the websitesLead ad targeting across the DLP platformsWho you will work with: 440+ high energy team members ready to assist with any projectAn experienced top-level Leadership teamA world-class centralized marketing teamWhat you’re motivated by: A fast pace. We’ve grown exponentially and new team members continue to join our DLP family.An executive leadership team that trusts each other, communicates effectively, and is committed to helping team members grow, both personally and professionally.Visionary, smart, and thoughtful CEO. Ours is the kind of leader you read about, hope to work with, and learn from.A culture focused on developing and investing in team members – coaching, training, and supporting each other. We have a mantra of “Leaders made here” at DLP, focused on developing and growing leaders.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.0EZelcZbPJJob Type: Full-time
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