July 17, 2024

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Job Category : Digital marketing
Company Name: ELCO Mutual Life and Annuity
Position Name: Digital Marketing Specialist
Location : Lake Bluff, IL 60044
Job Description : Digital Marketing SpecialistJob Title: Digital Marketing SpecialistDepartment: MarketingReports to: Vice President of MarketingJob Type: Full-TimeFLSA status: Non-ExemptPosition Summary:ELCO Mutual is looking for an individual who would become an integral part of the marketing team. This person would be primarily responsible for the paid media channels (including Facebook, LinkedIn, Google Ads, and Bing Ads) and other digital marketing initiatives such as email campaigns. The ideal candidate for this role is a self-motivated person looking for an opportunity to grow with the company.Job Responsibilities: Digital Marketing Specialist accurately tracks and maintains budgets across campaigns and on multiple platforms (including Google, Bing, Facebook, and LinkedIn).Assist in the creation of copy for ad campaigns, emails, and landing pages.Create campaigns that encompass multiple locations/geos and lines of business.Digital Marketing Specialist must demonstrate the ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.Provide in-depth optimization suggestions based on account performance.Perform testing against various ad extensions.Produce weekly/monthly reports, covering all paid media channels, website traffic, and key performance indicators.Our Digital Marketing Specialist will work collaboratively, coordinate and communicate with internal and external partners.Provide ongoing analysis and monitoring of paid search, paid social, and display campaigns with an eye to proactively expanding and improving campaigns based on company business needs.Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, LinkedIn & other platforms.Conduct search ad copy & banner ad testing per best practice to drive performance improvements.Conduct keyword, placement & market research to make additions to new and existing campaigns.Perform necessary conversion tracking implementation.Assist in the creation and implementation of email marketing campaigns.Success Factors: Strong communicator, creative thinker, and able to meet deadlinesTo be detail oriented, able to set priorities, manage time effectively and multitask with daily interruptionsSelf-motivated, strong work ethic, positive attitude and ability to take directionQualifications: Bachelor’s degree in Marketing/Business or relevant experienceExperience in insurance a plusPaid social experience a plus.1-3 years of hands-on experience managing paid search/paid social/display/video campaigns.Agency background in paid media a plus.Good communication skills.Experience with analytics tools.Experience working with marketing automation tools and customer relationship management systems.Proficient knowledge of Microsoft ExcelMust be punctual and highly responsibleDemonstrate the ability to build campaign structures on Google and Bing Ads, Facebook Ads, LinkedIn Ads, and other digital media platforms that accomplish the company’s business needs.Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.*Physical demands: Constant use of both hands, arms reaching handling/ grasping/fingering while keyboarding, using phone, calculator, and other office equipment, writing instructions, filing and performing other administrative duties. Employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.*Work Environment: The noise level in the work environment is usually minimal.Benefits: Competitive PayCompany contributions towards employee and dependent health, dental and life insurance plansPaid vacation and sick pay37 hour work week3% 401K ContributionTuition AssistanceJob Type: Full-timePay: $28.00 – $33.00 per hourBenefits:401(k)401(k) matchingDental insuranceFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offTuition reimbursementSchedule:8 hour shiftMonday to FridaySupplemental Pay:Bonus payCOVID-19 considerations:New hires must be fully vaccinated and able to provide documentation. All employees must wear a mask when away from their workstations. Temperature checks are required when entering the building.Education:Bachelor’s (Preferred)Experience:Marketing: 1 year (Required)paid media s: 1 year (Preferred)Work Location: One location


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