July 18, 2024

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Job Category : Digital marketing
Company Name: Farm Credit of Florida
Position Name: Digital Marketing Specialist
Location : West Palm Beach, FL 33411
Job Description : Join our Marketing Team!
Our Digital Marketing Specialist will plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns and strategies to build a lasting digital connection with consumers. The selected candidate will plan and monitor the ongoing company presence on social media, ensuring a consistent brand message. Other responsibilities include launching optimized online advertisements to increase company and brand awareness; providing updates and tracking reports for website; monitoring key online marketing metrics to track success.
If you have a passion for all things marketing and technology and are well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue, then this may be the job for you! Qualified candidates will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
To qualify, candidates should have proven experience in a Digital Marketing Specialist or similar role, excellent understanding of digital marketing concepts and best practices; demonstrative experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns. Perfect knowledge of web analytics tools such as Google Analytics, NetInsight, WebTrends, etc.
Other requirements include
Working knowledge of email creation and tracking tools (Microsoft CRM/ Hubspot)
Skills and experience in creative content writing
Experience in setting up and optimizing PPC campaigns on all major search engines
Experience executing paid social media campaigns
Knowledge of video and picture editing software such as Adobe
Must be able to juggle multiple projects at the same time
Incredible attention to detail
Full understanding of all social media platforms
Problem solving skills
Excellent communication and interpersonal skills
Knowledge of content management systems
Photography and Videography skills are a plus
Travel throughout state of Florida to represent company at conferences and events while meeting customers and participating in exhibit booths
Position based out of corporate headquarters in West Palm Beach
Farm Credit is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities. Drug Free Workplace.
Make A Difference
When you are a part of the Farm Credit of Florida team you are a part of a nationwide network working to ensure the success and security of our nation’s supply of food, fiber and fuel. We are a progressive, community-oriented organization headquartered in West Palm Beach, Florida with more than $1 billion in assets. Our experienced staff serves our members throughout 36 counties in north central, southwest and south Florida.
Our employees are our greatest assets and we are dedicated to providing a great work environment for them. We show our appreciation by providing:
A diverse, family-like culture
Educational assistance
Paid Time Off, parental leave, holidays, and volunteer time
401(k) with employer matching
Medical insurance, with dental and vision care options
Incentive Plan
Promotional opportunities whenever possible;
Training and Leadership Development
All of these factors contribute to an organization with high morale, many long-term employees, and a strong team spirit. Find us on LinkedIn .
Join Our Team
If you are interested in being a part of a growing company that values its employees, develops talent, and has a passion for impacting the agricultural world then we would love to speak with you! Send your resume to jobs@farmcreditfl.com .
Farm Credit of Florida is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities. Drug Free Workplace.


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