| Job Description : |
Who we are
At Harte Hanks, we’re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
The Ask
We are looking for a creative and strategic Digital Marketing Strategist to manage the day-to-day relationships with one of our most prestigious high-tech clients working as a primary lead for delivery and execution.
Who You Are
You enjoy developing strong partnerships with business units, product managers, marketing leads, brand teams, and other senior management, sharing actionable recommendations. You are adept at working in a fast-paced and rapidly evolving environment. You have experience developing a productive and innovative application of personalized content, customer segmentation, targeting and analytics to ensure we’re targeting the right customer, at the right time, and with the right message in a way that results in increased adoption, bookings, retention and ultimately, success for customers.
What You’ll Do
You will drive the strategy and execution of the assigned digital journey and develop experiences across the customer lifecycle including onboarding, product use, adoption, and advocacy, ensuring the application of industry and customer-insights to every stage Integration of critical insights from market and customer research. You will lead the team responsible for designing, building and managing the Digital Lifecycle Journey and will engage cross functionally with stakeholders. You will be responsible for related deliverables against globally aligned end to end capabilities supporting the customer experience. You will partner with business leaders to assess the overall health of digital journeys and create a roadmap to continually optimize and improve the customer’s digital experience. You will deliver actionable recommendations and drive strategic decisions. Develop the digital lifecycle journey map to match CX blueprint by stage, offer, solution and use case driving ALL customers to use, love and renew client solutions via digital. You will work cross functionally to design the customer journey map with rules, data exchange, content, digital/human/physical touch points for all routes to market. You will leverage data and customer/partner/seller listening to design and optimize the customer journey.
You will identify business objectives and reporting requirements of internal customer- oversee the reporting and analysis of key metrics. You will collaborate with business leaders and cross-functional teams as a customer advocate to integrate client feedback and experience metrics into decisions on processes, products, and service offerings to improve client usability, satisfaction, and loyalty
What You Need
Bachelor’s Degree in Business, Marketing, or a related discipline
4- 6 years of experience in the tech industry, with specific experience working in the partner/channel space on digital marketing, platform automation, data analytics or operations
Experience using Salesforce.com and related products like Marketing cloud, Eloqua, Marketo, or other selling and customer success platforms
Exceptional leadership, writing and presentation skills; ability to leverage various types of media to tell factual stories clearly, creatively, and succinctly
Demonstrated effectiveness in working with development organizations, sales, marketing and channel teams
Experience in a client facing role required
Equal Opportunity Employer/M/F/H/V |
