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Job Opening for Digital Paid Media Manager (Mobilization) in Priorities USA (Washington, DC)

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Job Category : Digital marketing
Company Name: Priorities USA
Position Name: Digital Paid Media Manager (Mobilization)
Location : Washington, DC
Job Description : Priorities USA is a progressive advocacy organization focused on promoting the Biden-Harris agenda, ensuring Democratic victories in 2022, and supporting and improving the progressive movements’ use of digital advertising. We believe in an economy that provides real opportunity for all families to get ahead, and to protect the fundamental, democratic ideal of equality for all Americans – regardless of race, religion, gender or sexual orientation. With Donald Trump defeated, we’re looking for a team who wants to answer “what’s next?” and to help shape the next chapter of progressive campaigning. The Digital Paid Media Manager is responsible for the development and successful execution of several Priorities USA’s paid digital communication programs for our 2022 mobilization work. This person would report to the Digital Paid Media Director. RESPONSIBILITIES You will act as a senior digital strategist and program manager who can work seamlessly with cross functional teams and stakeholders to manage project timelines, approvals and feedback, including from partner organizations, audience definition, relevant data and targeting, budgets and cash flow, and overall campaign media and creative strategy – the end result being several successful and effective paid campaigns. Work with the analytics team to access relevant insights for campaign and creative development and optimization. You have full understanding and accountability around the targeting and data decisions for your campaigns, and work in partnership with the analytics team for their expertise and guidance. Manage vendors and consultants as relevant to the execution of paid programs, with an eye towards cultural competency at all stages. Act as the point person with partner organizations when we run joint media buys to ensure all stages of the buy run smoothly. Oversee the process for cross team streamlined strategic, editorial and fact-checking and legal/compliance review of all outgoing content and media. Manage your programmatic budgets and clearly communicate updates to the Digital Media Director, and operations counterpart. Stay abreast of the changing media landscape and recommend programmatic changes accordingly. Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape. QUALIFICATIONS 2-3 cycles of experience working with a paid media focus on a campaign or political organization, with some experience focused on persuasion and mobilization oriented paid media programs. A desire to adapt polling, data and other insights into a comprehensive political messaging and media plan. A desire to work collaboratively and learn from with media consultants, pollsters, analysts, etc. Experience managing a fast-changing, multi-faceted operational and programmatic budget. A detailed and curious understanding of the media landscape, including the desire to stay up to date on changes to policies both in the broader media space and political space. Ability to work collaboratively with others who might not always agree – you will be working cross functionally with several other members of the Priorities team with different experiences and perspectives and will need to communicate clearly and effectively to be successful. Strong problem solving skills and interpersonal skills; ability to respond to crises calmly and with poise. This position will have the option of being remote or working out of Washington, DC where we will eventually have an office once it’s safe, with occasional travel as needed. The salary for the position starts at $100,000, commensurate with experience. Priorities USA’s competitive benefits package includes 100% of health care premium covered for the employee and 50% for dependents, a SIMPLE IRA retirement plan with employer contributions, paid holidays, and unlimited PTO. People of color, women, people with disabilities, LGBTQ individuals, and veterans are strongly encouraged to apply. If you need an accommodation for a disability to apply to this position, please let us know by emailing
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