Job Opening for Director, Digital Communications in GSK (Philadelphia, PA)

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Job Category :	Digital marketing
Company Name:	GSK
Position Name:	Director, Digital Communications
Location :	Philadelphia, PA
Job Description :	Site Name: USA – Pennsylvania – Philadelphia, USA – District of Columbia – Washington Dc Posted Date: Mar 1 2022 Do you love telling stories through great prose and compelling photos, graphics and video? Are you an expert at all things digital – from social media to web? Do you want to be a part of an industry-leading digital communications team at one of the world’s biggest healthcare companies? Then we want to hear from you. GSK is looking for a US Digital Director to lead its fast-paced digital communications team at the corporate level.The person in this role will lead the digital strategy in the US and partner with business and global communications colleagues and agencies to plan, co-create, edit and publish brilliant digital content across our channels. We’re working hard to be more audience-focused; to streamline our content; and to improve our reach using metrics, paid content, strategic approach and effective storytelling. Drawing on data and understanding audiences is key to success. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Key responsibilities:Develop a digital strategy that brings GSK’s narrative, business, people and values to life with external audiences, constantly growing and engaging with the online community of patients, HCPs, advocacy groups, media, investors, and employeesPartner with US Communications colleagues from our US business units (Vaccines, Respiratory, Oncology, Specialty), R&D, and global corporate groups to plan, co-create (at times), edit and publish strategically aligned content to our corporate external channelsLead the US content editorial calendar and partner on the global corporate content calendar; support strong prioritization of content; and deliver campaigns with maximum impact and across all target audiencesResponsible for the quality, consistency and engagement of digital content from designated partners and within GSK’s social media channelsWork with colleagues in paid social media activity to amplify organic activity and to grow the audience on social media Operate social media publishing and management platform, SprinklrOwn and lead on the web strategy and its integration with social media, creating and publishing content in line with milestones and stories using Umbraco Metrics:Set and track targets and benchmarks for all channels, content areas and campaigns and monitor and report back insights, issues and recommendationsPerform daily monitoring of social media conversation to identify opportunities for sharing as well as any potential issues-managementEnsures content is user-driven, takes account of best practice and continually improves engagement levels (we don’t work with a team to do this, we do it on our own) Digital policy & compliance:Manage social media crisis and issues management, developing external corporate statements in partnership with GSK leadership and proactive crisis protocolsDevelop social media governance and policy documents, partnering with Legal and Compliance when necessary Outreach:Gather and share best practices and oversee digital capability building across GSKChampion working with influencers and community advocates to improve the reach and impact of GSK’s contentPartner with Global Digital Director to ensure US initiatives are shared on global channels and vice versa; stay closely aligned on the channels and editorial; and ensure synergies where possibleEstablish and maintain a network of peers and understanding of external best practice Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree At least 8 years’ experience in communications, digital communications or marketing roles. Experience in producing content for external audiences through digital channels Direct knowledge of external digital channels (both web and social media) and how they can be leveraged to deliver content strategy Experience creating on-brand and high quality visual content (eg. Photography, Twitter cards) and or moving image for use on social media channels Knowledge of website publishing and management Experience in people management of a team of professionals in a fast-paced environment Preferred Qualifications: If you have the following characteristics, it would be a plus: Significant experience in creation of content strategy and executional calendars for corporate activity First class writing, editing and visual storytelling skills for digital Experience managing corporate social media channels and presence, including through platforms such as Sprinklr Understanding of the power of imagery and video for digital storytelling and working knowledge of the process for creating this kind of content Knowledge and experience in analyzing social media metrics and applying digital insights to set targets for and constantly improve content and campaigns Knowledge and experience in executing paid/sponsored campaigns Budget management. Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk Managing individual and team performance. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Implementing change initiatives and leading change. Sustaining energy and well-being, building resilience in teams. Continuously looking for opportunities to learn, build skills and share learning both internally and externally. Developing people and building a talent pipeline. Translating strategy into action – a compelling narrative, motivating others, setting objectives and delegation. Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally. Budgeting and forecasting, commercial and financial acumen. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve. GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.