Job Opening for Director, Growth Marketing in Kiavi (Dallas, TX)

Founded in 2013, Kiavi is committed to helping customers revitalize approximately $25 trillion worth of aged U.S. housing stock and provide move-in ready homes and rental housing for millions of Americans across the country. We have funded $7.8 billion dollars worth of loans across about 35,000+ projects, becoming one of the nation’s largest bridge loan lenders.

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards: Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more.

Loans funded: More than $7.8 billion
Geography: Lends in 27 states plus Washington, D.C., which account for more than 80% of the nation’s real estate market
Homes financed: About 35,000
Principal and interest returned to investors: More than $5.18 billion
Employees: Over 400 employees

This position can be based anywhere in the United States—remote or in-office. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. For those who prefer to work in-office, we have locations in San Francisco and Pittsburgh. We also plan to use these spaces to bring together teammates to drive creativity and innovation.

The Role

As our Demand Generation Leader, you will lead a growing team of marketers focused on developing and driving channels that grow our customer base of real estate investors. Reporting to the CMO, you will build and manage the team and a dedicated budget to reach more prospective customers and grow adoption.

Responsibilities

In this player-coach role, with a multi-million dollar annual budget, you’ll drive strategy, set priorities, define and execute growth campaigns, take acquisition marketing programs to the next level.
Develop full funnel growth marketing strategies supporting various customer profiles in order to grow our customer base.
As a data-driven leader, you will lead growth across paid advertising, referrals, content partnerships, SEO, and more. You will be responsible for driving new customers to the business across existing and new products and markets.
This leadership role is critical to the company. We’re looking for an experienced growth leader who will balance strategic and analytical thinking with creativity, moving seamlessly from big picture thinking to executional excellence.
You will build and manage a small but mighty team and work closely with marketing colleagues and cross-functional partners to build and activate a learning agenda– testing and optimizing programs.
You are experienced in managing and developing performance channels, with expertise in digital advertising and more.
You are always curious, deeply interested in testing & learning, and open to questioning the status quo. You bring know-how of how to apply best practices and utilize the latest marketing technologies to improve customer acquisition strategies.
You thrive in a fast-paced, high growth start-up environment and are flexible and nimble in your approach.
You own marketing funnel testing, driving cross-functional teams to increase conversion rates on performance marketing funnels.

Qualifications

Demonstrated track record of leading successful digital performance campaigns. 7-10+ years experience in growth marketing, digital demand generation, SEO.
Experience with offline performance channels (radio, TV, OOH, direct mail) a plus.
Managed $5+ million / year budgets
Strong strategic thinking, analytical, communication, and presentation skills
Technically savvy; ability to navigate modern marketing technology including digital advertising (Google, Facebook etc), tableau, intent data, web personalization, and web traffic analysis platforms (Google Analytics, SEM Rush etc) preferred.
Ability to work collaboratively with various global stakeholders while being able to work independently to complete projects
Excellent organizational skills and can multitask across teams, projects and priorities
Bachelor’s degree or equivalent experience required.
Start-up experience a plus
Experience with B2B demand generation, Salesforce and marketing automation (preference for Marketo) a plus

Benefits and Perks

Product Ownership: All employees think like an owner because all employees own equity in the company and play a critical role in making our business great.
Health Insurance: Our medical, dental, and vision plans are completely free for employee-only coverage, and the company pays 80% of the total premium for dependents.
Whole-Person Wellness: Anyone can schedule no-cost unlimited virtual therapy sessions, use a monthly subsidy for fitness facilities, and access reimbursements for fertility services.
Retirement Savings. Employees who participate in our “no fee” 401(k) receive an immediately-vested employer match on 100% of contributions up to 3% of compensation.
Career Growth: We foster an environment that encourages opportunities to use your voice, do better for our customers and each other, and support your career journey.
Flexible Time Off: With no cap on the number of days of PTO each year, employees are encouraged to enjoy a well-rounded lifestyle with work, travel, and family.
Paid Leaves: You’re immediately eligible for up to 12 weeks of paid leave each year to bond with a new child (mothers & fathers) and up to 8 weeks for medical or caregiver leave so you come back ready to deliver high-impact results.
Remote-First: We win together while still being fully remote, and each employee receives a stipend for their home office setup and a monthly allowance to help with the cost of internet/phone.

Kiavi in the News:

Forbes: The Future Of Real Estate: Fintech 50 2019 and Real Estate on a Threshold of a “Moneyball” Moment
HousingWire: 2019 HW Tech100 Winner: LendingHome
Pittsburgh Business Times: Voted a “2019 Best Places to Work” and won first runner-up in large company category
Mortgage Professional America: LendingHome surpasses $5 billion in loans in five years
Pittsburgh Business Times: San Francisco fintech aggressively expands, looks to hire in Pittsburgh
Curbed: How Wall Street, Silicon Valley Institutionalized Home Flipping
If you’d like to see more about what Kiavi has to offer or explore additional opportunities, visit our careers page.
Kiavi is an Equal Opportunity Employer
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