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Job Opening for Director-Marketing(Digital) in FarEye (Chicago, IL)

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Job Category : Digital marketing
Company Name: FarEye
Position Name: Director-Marketing(Digital)
Location : Chicago, IL
Job Description : Who We Are FarEye is a low-code, Intelligent Delivery Management Platform, that makes the delivery experience better for everyone. Our low code/ no-code SaaS platform helps shippers and carriers to do deliveries at reduced cost and high customer experience. With 20+ Gartner mentions, FarEye is empowering more than 150 enterprises across 30 plus countries to win in this customer-centric era with exceptional delivery experience and efficient operations. What We Do FarEye is a technology platform that does logistic process automation, intelligent optimization and provides predictability. We help you achieve on-time delivery with higher profitability. Technology has the answer to most complex problems of logistics and transportation and each of us at FarEye is dedicated to finding those solutions. What We Believe In Diversity, Collaboration, Customer First, Environment- We are on a mission to make life better for everyone through the power of technology-driven logistics. We strongly believe that everyone from big enterprises to end consumers can benefit by running logistics operations more efficiently. What You Will Do We are looking for an experienced digital marketer to join our growing marketing team to plan, develop, implement and manage the overall digital marketing strategy. The Digital Marketing Director role is a new role at FarEye, as the company is focused on building strong brand awareness. Key to this role will be focusing on revamping and relaunching the company’s website to be much more interactive, informative and CTA-driven. You will be adept at SEO and SEM strategies to boost web traffic and visibility, and offer a data-driven approach to guide the digital marketing strategy. Responsibilities: Develop and drive digital marketing strategy Plan and execute all web and SEO/SEM campaigns Measure and report performance of all web and digital marketing campaigns against goals Identify trends and insights and optimizes performance based on the insights Brainstorm new and creative growth strategies through digital marketing Manage and mentor digital operations team Experience: Bachelor’s degree with emphasis on marketing 7-8+ years digital marketing experience, preferably with management experience Experience revamping company websites, driving and/or executing Adept at SEM, SEO and PPC advertising In-depth knowledge of different digital marketing channels Good knowledge and experience with online marketing tools and best practices Experience with SEO, Google Analytics and CRM software
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