| Job Description : |
Overview:
The Brand & Content group, part of Oportun’s marketing team, is looking for a Director of Content to lead bilingual content development and programming that attracts, engages, and retains customers. This is a new role for a highly motivated, creative individual who has a passion for connecting with consumers and building long-term relationships with customers. They will oversee our burgeoning team of copywriters to support marketing and customer communications across departments.
Responsibilities:
Develop and drive an integrated, bilingual content strategy across channels, including web, social media, advertising, and email to attract, engage, and retain customers.
Establish a content calendar and publication cadence for each channel; partering closely with our product, social media, and public relations teams
Oversee corporate and product messaging, ensuring that they support our brand and resonate with customers
Support the development of customer lifecycle marketing and SEO content generation
Sheperd content publication through editors, business owners, translators, and compliance in English and Spanish, managing relationships with freelancers and related budgets
Serve as editor for customer-facing materials, bringing a distinctive Oportun brand voice to life
Steward Oportun’s verbal brand with voice and messaging guidelines; provide training
Partner with analytics team to test and measure effectiveness of content and make adjustments
Ensure all customer touchpoints are on brand and in voice
Qualifications:
10+ years of experience developing content and capaigns across the marketing mix and the results to match
Demonstrated ability to think conceptually, act creatively, and use words strategically
Well-organized with top project management skills, including the ability to create a detailed plan and orchestrate the scheduling of multiple elements to come together on time and in budget
A penchant for story telling through a variety of media including words, infographics, visuals, videos, testimonials
Excellent writing and editing skills and ability to write in a range of styles, voices, and formats, from long- and short-form pieces to video scripts and social posts
Higly collaborative and able to partner with people different skill sets and perspectives
Proven experience with brand voice, messaging guildelines, and editorial style guides
Understanding of translation, brands, taglines, naming
BA, BS, or equivalent degree required; advanced degree preferred
Fluency in English required; fluency in Spanish a plus
Experience working for financial services, compliance-driven industry, or a multi-cultural company a plus
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Company Overview:
ABOUT OPORTUN
Oportun (Nasdaq: OPRT) is a financial services company and digital platform that provides responsible consumer credit to hardworking people in the United States. Using A.I.-driven models that are built on years of proprietary customer insights and billions of unique data points, we have extended millions of loans and billions of dollars in affordable credit to consumers, the majority of whom live in low-and moderate-income communities. Since about half of our new customers come to Oportun without a FICO score, we play a key role in the communities we serve by being able to offer them an affordable and credit-building alternative to payday and auto title lenders. In recognition of our responsibly designed products which help consumers build their credit history, Oportun has been certified as a Community Development Financial Institution (CDFI) since 2009.
With headquarters in California and a remote-first corporate culture, our 3,000+ team members work in Oportun locations and remotely throughout the United States, Mexico, and India. Our global operations include our Mexico contact centers and administrative offices, our India technology development center, and our US corporate, technology, and retail operations.
We feel privileged to have been named a “Top Workplace” by the Bay Area News Group for three years running, one of Fast Company’s Most Innovative Companies in the World for 2020 and recognized as a TIME Magazine 2018 Genius Company for our impact in helping to reinvent the future of lending. For the last three consecutive years, we have been titled Top Workplace by the Bay Area News Group.
WORKING AT OPORTUN
Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization’s performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups and our Diversity, Equity, Inclusion and Belonging Council.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER
We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, caste, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.
We encourage you to apply for this position even if you do not match all the qualifications listed for this position. At Oportun, we will consider all experience on a candidate’s application, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
We will also consider those with criminal histories consistent with the requirements of applicable laws in the locations where the role will be based such as the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance when hiring for roles in those cities.
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application process. Applicants in need of special assistance or accommodation during the application or interview process or in accessing our website may contact us by sending an email to talent@oportun.com. Please include your name and preferred method of contact in your email. Please also note that this email address is for requests for assistance only and not for the submission of applications or resumes, which will not be considered through this channel. |
