July 17, 2024



If you are looking for a Digital marketing Jobs? Then, This is the place where you can find All sources of Job opportunities with detailed information.

Job Category : Digital marketing
Company Name: Vaco
Position Name: Director of Digital Marketing
Location : Saint Petersburg, FL
Job Description : OVERVIEW:
Directs and controls the overall department responsible for digital marketing. Develops and delivers marketing policies, practices and strategies to attract customers to the company website and online presence. Oversees all e-marketing content and exploration of sales channels.
The list of essential functions, as outlined herein, is intended to be representative of the duties and responsibilities performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
Develops marketing plans to enhance online products or services; builds and implements the overall digital marketing strategy and inbound marketing plan
Develops all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns
Oversees the development of e-marketing content and exploration of sales channels
Leads the digital marketing team in identifying and evaluating existing and new digital technologies and using analytics tools to optimize marketing campaigns and display and search advertising
Oversees all the company’s social media accounts
Collaborates with various business stakeholders and provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website
Analyzes online statistics while identifying opportunities to optimize performance and report insights to leadership
Plans and executes digital marketing budget; maximizing opportunity for each campaign and measuring ROI.
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree in Marketing, Public Relations, Communications, or a related field with eight (8) or more years comparable/related experience as a Digital Marketing Director including management or supervisory experience; or equivalent combination of education, certification, training, and/or experience. Master’s degree preferred.
Strong working knowledge of different digital marketing channels
Strong working knowledge and experience with online marketing tools and best practices
Strong working knowledge of SEO, Google Analytics, and CRM software
Knowledge of web design procedures
Strong critical thinking and problem-solving skills
Ability to manage and prioritize projects
Strong interpersonal, communication, and presentation skills
Ability to think strategically and contribute at a senior level
Ability to delegate, manage and supervise effectively
Ability to establish and maintain effective and cooperative working relationships
Skill in Microsoft Office applications
Ability to travel 20% of the time.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Functions involve the ability to exert light physical effort usually involving some lifting, carrying, pushing and/or pulling of objects and materials of light weight (up to 20 pounds). May involve some climbing, balancing, stooping, kneeling, crouching, crawling, walking or standing.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.
Functions are regularly performed inside without potential for exposure to adverse conditions, such as inclement weather, atmospheric elements and pathogenic substances. The noise level in the work environment is usually moderate.

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