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| Job Category : | Digital marketing |
| Company Name: | Indigo Slate |
| Position Name: | Director of Marketing Strategy |
| Location : | United States |
| Job Description : | You know great marketing is grounded in a strong value exchange for the user. Audience attention is earned, not freely given. It’s no longer enough to simply show up—brands must craft experiences that engage, delight, and deliver. We focus on the intersection of marketing, technology, business, and creativity to solve our clients’ biggest challenges. The Director of Marketing Strategy is a crucial member of our organization, leading the team from strategic vision to global marketing plans for some of the best companies, products, and brands in the business. As part of this fast-paced, fun team, you will get the chance to work with a variety of global brand names and deliver award-winning project work. In this role, you will lead a team of marketing strategists who define and execute global campaigns and world-class content programs, including messaging development, persona profiling, customer journey mapping, content creation, channel planning, and performance analytics. You will own key client relationships, drive proposal delivery, and lead the marketing strategy team to deliver. YOUR ROLE In this role, you will drive the following areas: Business Development Lead engagement with prospects and clients to explore new business opportunities and promote Indigo Slate capabilities Drive joint efforts with the Client Services team to review and shape proposals, SoWs, and estimations for new project work Partner with our Pursuit team, offering strategic contributions to our most important client proposals and RFPs Project Oversight Inspire and support delivery team leaders to translate statements of work into cohesive project plans, assign resources, and define responsibilities Align clients with a carefully planned and measured approach. Provide positive motivation, guidance, and governance throughout all projects Champion assignments together with the client and internal teams to brainstorm only the most innovative solutions to accelerate business growth Client Consultancy Advise and support clients in implementing new marketing initiatives or technologies across their organizations (marketing automation, SEM, advertising etc) Team Management Develop new skill sets, mentor individuals, and craft professional growth plans for each member of the team Manage resource allocations within team across all marketing projects YOUR EXPERIENCE At least 10 years of professional services in digital marketing consulting including developing marketing strategy and programs for global solutions for Fortune 500 clients Minimum of 10 years of client-facing experience with demonstrated experience as a pro-active leader Comfortable with campaign design including messaging strategy, audience segmentation, channel strategy, scheduling, customer journey mapping, lead nurture, reporting, testing and optimization Strong creative storytelling. Ability to align key messages to audiences, develop campaign voice, tone, and theme, and define strong engagement strategies Proficient at writing copy and content with an understanding of tone and voice and marketing writing techniques across long- and short-form assets Comfortable with marketing innovation such as personalized marketing, interactive experiences, and new technologies Knowledgeable around marketing automation technologies across the martech landscape (email, SEO/SEM, web, marketing stack, etc.) Social media and community management experience including communication strategy, social calendars, social copywriting, and asset development Campaign execution and management including paid media management, A/B testing, reporting and analysis, and optimization strategy OUR COMMITMENT TO YOU You’ll make a difference for an impressive list of clients. Indigo Slate serves many of the Fortune Global 100 on high-profile projects You’ll have daily opportunities to learn through training, assignments and collaboration with experts across the company You’ll be given access to leading-edge technology We are the human experience agency. Creating smart experiences enabled by our unique combination of skills, delivering powerful results. Indigo Slate is a full-service digital agency, backed up by a global engineering leader to empower clients to build transformative experiences from start to finish. Through a profound intersection of marketing, technology, business and creative; brands are no longer judged through their advertising, but through each touchpoint, both internally and externally, building in strength with every experience. At Indigo Slate, we harness a mix of skills unique in our industry, equal parts strategic consultancy, creative agency and technology thought leadership to build and run of some of the best experiences on the planet. We encourage you to visit us and learn more about the amazing work our teams do. yuQeVa4TPJ |
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