Job Opening for Director of Sales and Marketing - Bellwether Beach Resort in Benchmark Bellwether Beach Resort (Saint Petersburg, FL 33706)

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Job Category :	Digital marketing
Company Name:	Benchmark Bellwether Beach Resort
Position Name:	Director of Sales and Marketing – Bellwether Beach Resort
Location :	Saint Petersburg, FL 33706
Job Description :	Come be a part of something bigger! More than 10,000 dedicated employees around the world bring their unique talents, expertise and experiences to work every day with Benchmark. Our strength lies in our diversity, positive service attitude and determination to succeed. Come be a part of our “Be the Difference” culture, where every employee, at every level, in every job strives to capture moments when they can provide memorable, personalized service to our guests, coworkers, and communities. We are a strong believer in offering our employees Work-Life Effectiveness through, practices, policies, and programs to help our employees achieve success at both work and home. Here are just some of the great benefits we offer: Full Time employees have access to Medical and Dental insurance to fit your needs Benchmark University (You can grow both personally and professionally through on-line webinars and self-study courses) 401K match (Let us help you build your financial future) Companywide Hotel Room Discounts (Who doesn’t love to get away) Paid Time Off Employee Assistance Program (We are here to support you) Employee family events (bring the kids!) Partnerships and discounts with major retailers such as AT&T, Verizon and Dish to name a few Many more, please inquire for more details Retro-Florida meets modern-chic at the new Bellwether Beach Resort in St. Pete Beach. Capturing the vintage spirit of its coastal locale, Bellwether’s iconic architecture and nostalgic interiors set the tone for the resort experience: thoughtful, fun, and unexpected. Bellwether will become a Sunshine City flagship for unforgettable moments and immersive experiences. Bellwether Beach Resort boasts panoramic views of the pristine coastline along the Gulf of Mexico. We offer great benefits, weekly pay, 401k, discounted room nights – and much more! What you will have an opportunity to do: We are looking for a highly motivated and analytical individual with experience in driving the Sales and Marketing efforts for hotels or resorts to join our team as Director of Sales and Marketing. The individual will execute marketing & leisure sales activities for the hotel/resort. They will work with strategic partners to create and execute global marketing/advertising strategies, make updates to the property’s website, coordinate creation of sales and on-property collateral, create, and execute robust social media strategy, and coordinate initiatives for on-property and local programming. They will actively participate in the sales efforts by managing current accounts, while prospecting new accounts, including outside sales calls, solicitations, and presentations. They will create and implement sales and marketing programs and strategies for the travel industry and corporate travel market to generate property revenue. The successful candidate will have a proven track record of leading the Marketing and Sales efforts for a hotel or resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example. Your Role: Drive the strategic focus on creation and distribution of exceptional marketing campaigns Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion Drives digital channel direction through data analysis to deliver ROI Drives the creation of on-property promotions and programming while working with applicable departments to implement Drives social media strategy to generate online following, including identifying power bloggers, creation and maintenance of a blog editorial calendar, and growth of all Facebook, Instagram and future social media accounts Drives the development, design, implementation, and maintenance of content for all content management systems (CMS): website, mobile app, in-room TV, public space display monitors, digital signage and related content. Work closely with the Public Relations team to coordinate PR related to special events Develop and drive the marketing plan Stays abreast of industry trends that the hotel can capitalize on Execute sales activities to achieve budgeted goals Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market. Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories. Assist in the annual budgeting plan Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients’ needs Enhance the hotel’s community’s image by actively participating in associations, events, clubs and boards Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions What are we looking for? 5+ years’ experience in a Director of Sales and Marketing role for a Hotel or Resort Bachelor’s degree or Equivalent (Communication/Marketing/Advertising preferred) Graphic Design experience a plus (Photoshop, InDesign, Illustrator, etc.) SalesForce (Delphi) experience preferred Ability to effectively communicate verbally and in written form with the public as well as other team members. Essential statistical and analytical skills required to identify revenue opportunities and shortfalls. Ability to work both independently and cross-functionally to achieve goals. Ability to thrive in a multi-tasked and fast-paced environment. Someone with the availability to work when the events are happening, i.e. weekends, nights and holidays Benchmark Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.