Job Opening for Director Product Marketing & Campaigns in Solidigm (Folsom, CA)

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Job Category :	Digital marketing
Company Name:	Solidigm
Position Name:	Director Product Marketing & Campaigns
Location :	Folsom, CA
Job Description :	Company Description Join a new multibillion-dollar global company that brings together amazing technology, people, and operational scale to become a powerhouse in the memory industry. Solidigm is headquartered in San Jose, California, with aspirations to conduct an IPO and become a publicly traded U.S. company under the CEO, Rob Crooke’s, vision. Solidigm combines elements of an established, successful Silicon Valley technology company with the spirit, agility, and entrepreneurial mindset of a start-up. In addition to the U.S. headquarters and other facilities in the U.S., the company has a significant international presence in Asia, Europe, and the Americas. Solidigm will continue to lead the world in innovating new Memory technologies and will soon be the second largest NAND memory company in the world by revenue. At Solidigm, we view problems as opportunities to define innovative solutions that hold the power to change the world and unleash the potential technological needs that the future holds. Although we may speak different languages and represent diverse backgrounds, we are ‘One Team’ that strives to accomplish Solidigm’s vision and mission to be the go-to partner for optimized data storage solutions. Our goal is simple: Grow at an unprecedented rate and become the best memory solutions company in the world. You can be part of the takeoff of a fast-growing business that develops cutting-edge products, delivers strong business value for customers, provides an engaging workplace for its employees, and serves a greater impact on the world. This is a golden opportunity for the right applicant to join us and help design, build, and lead Solidigm. We want a team of dedicated professionals who will not just be Solidigm team members but contribute to how we shape the future of the organization. We are seeking applicants who will grow and thrive in our culture: be customer inspired, trusting, innovative, team-oriented, inclusive, results driven, collaborative, passionate, and flexible. Job Description We are seeking an experienced, results-driven Product Marketing & Campaigns Director responsible for developing and aligning our Marketing strategies and plans with our business units and then executing effective marketing campaigns to help achieve outstanding business results. The successful candidate must have strong product marketing, marketing campaign, leadership and analytical skills, with a results-oriented approach and proven track record of delivering marketing impact. You will deliver global, multi-channel campaigns that generate impactful results leveraging integrated campaigns, distribution partners, content marketing, digital initiatives, social media and new product introductions. In this highly visible role, you will help drive new initiatives and make a large, daily impact on our business. Key Responsibilities Build, plan, implement marketing strategy aligning business unit and sales stakeholders Effectively develop strong relationships with Business Unit and Sales leaders Work with Marketing leadership to develop best-in-class campaign strategy and execution that supports Marketing’s performance goals Develop and execute marketing campaigns aligned to our business unit strategies in close coordination with digital marketing, business unit teams and sales to increase customer engagement and generate leads Ensure campaign managers project manage all campaigns from beginning to end to meet the target objectives, in close coordination with the rest of the marketing team Leverage multiple channels including programmatic (display & video), SEO/SEM, email campaigns, events, account-based marketing, webinars, social media and mobile to accomplish outstanding campaign results Develop and manage strong distributor partner relationships aligning distributor partner marketing activities to drive results for campaigns and our company overall Champion content strategy aligned to the design engineer’s journey in support of audience engagement Ensure timely reporting of campaign analysis, ensure regular communication of results to key stakeholders, leverage insights in development of future work. Develop a set of dashboards/reports that communicate market campaign effectiveness to senior management focused on campaign KPI’s Champion and enable agile campaign testing to test campaign strategies, measure for effectiveness and make rapid changes to maximize campaign performance. Prepare and manage marketing campaign budget to achieve campaign objectives Stay up-to-date with latest Go-To-Market strategies and marketing best practices as well as develop your team to improve their marketing capabilities and results Develop Sales Enablement tools and assets to assist the field in closing design wins Attract, motivate, develop, and retain highest quality team members. Lead, manage and motivate the marketing strategy and campaign team to achieve goals Qualifications 10+ years Marketing experience with direct work experience and deep understanding of global multi-channel marketing campaign best practices and analytics required 5+ years of Manager / Director-level leadership experience exceeding goals Strong understanding of how all current marketing channels function and best practices in integration to maximize impact, including familiarity with distribution channel marketing Understanding of marketing technology – Marketing Cloud, CRM, marketing automation, CMS, ABM, email tools, SEO/SEM, analytics etc. Excellent analytical and project management skills Experience overseeing agencies, creative/media budgets, and campaign measurement A track record of working cross-functionally with business unit, marketing, & sales teams Experience building relationships and working closely with business unit leaders to successfully tackle challenging business problems Experience in developing and implementing sales enablement tools and programs Relevant semiconductor industry experience is a strong advantage A strong leader capable of developing, coaching, managing and motivating a team in a fast-paced, dynamic environment is required Proven ability to work under pressure, prioritize work and balance a portfolio of programs Excellent written, verbal communication and executive presentation skills Bachelor’s degree in STEM field or Marketing/Digital technologies or relevant field required MBA desired Additional Information This position requires the employee to prove that they have received the COVID-19 vaccine or have a valid religious or medical reason not to be vaccinated.