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Job Opening for Display Strategist, Digital Marketing in CarMax (Richmond, VA 23238)

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Job Category : Digital marketing
Company Name: CarMax
Position Name: Display Strategist, Digital Marketing
Location : Richmond, VA 23238
Job Description : 8116 – Midtown Office – 2220 W. Broad Street, Richmond, Virginia, 23220 CarMax, the way your career should be! About this job More than 25 years ago CarMax revolutionized the automotive industry. Today, CarMax is looking to once again transform our business by developing a world-class customer acquisition engine. CarMax is seeking a Display Strategist (Sr Consultant, Display Strategy) to join our expanding Acquisition Display Program who will directly contribute significant corporate revenue and sales growth. This role will play an integral role by leading a collaborative, cross-functional team in our Programmatic and Social Media Acquisition portfolio to recommend, test, scale and optimize innovative paid media strategies. If you speak the language of data-driven optimizations, creating innovative efficiencies and program improvement, we want to speak to you. What you will do – Essential Responsibilities Develop a short term vision for how your problem space will deliver on business objectives and consumer journey expectations Lead cross-functional team to achieve program objectives (including analyst, creative and media agency) Proactively identify new projects and champion them within the team’s backlog of tests and ideas. Add a unique perspective to a thriving, collaborative & analytically driven group of talented digital marketers. Collaborate, coordinate and share learnings with partner teams, including Marketing Technology, other Paid Digital programs teams, and Integrated Marketing Manage relationships, influence stakeholders and department leaders. Manage budget and pacing projections accurately and independently Purpose of the role As a Sr Digital Marketing Consultant, you have a critical role within CarMax’s Paid Digital Acquisition team. You will help to define strategic direction and dictate pace for a defined portion of our paid advertising portfolio. You will be responsible for leading a highly skilled, cross-functional team to use signals to find the right audiences and deliver compelling creative that motivates car shoppers to buy their next car from CarMax. Successful candidates will have a natural inclination and comfort for digging deep into analytical data and business insights to build thoughtful, innovative media strategies and continuously improve performance. You will manage multiple programs and serve as a go-to expert for Display programs. Successful candidates should thrive in a fast-paced, deadline-driven environment. Qualifications and Requirements 3-5 years of hands-on experience managing Programmatic, Social and/or other paid media advertising strategy for a large brand or agency Experience leveraging analytical dashboards and data to make program improvements Experience communicating and gaining buy in for solutions to complex problems Thorough understanding of technical components of display programs Experience leading the work of cross-functional teams, preferably in an agile environment Excellent written & verbal communication skills. Proven ability to deliver messages in a manner that is clear, effective and engaging. Experience managing multiple advertising programs simultaneously About CarMax CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide. Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®. Our Commitment to Diversity and Inclusion: CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment. CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law. Upon an applicant’s request, CarMax will consider reasonable accommodation to complete the CarMax Job Application. Upon an applicant’s request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.
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