July 17, 2024

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Job Category : Digital marketing
Company Name: Marleylilly, LLC
Position Name: E-Commerce Marketing Director
Location : 300 W Phillips Rd, Greer, SC 29650
Job Description : Job Title: eCommerce Marketing DirectorFLSA Status: ExemptMarleylilly has a growth-mindset and is quickly becoming a global leader in personalized apparel and accessories. Our talented marketing team is focused on providing unique and engaging content to our customer base. If you are an enthusiastic, hard-working marketing professional with proven leadership experience who also thrives in a fast-paced environment, this is the right place to accelerate your career!SUMMARYSeeking a Marketing Director who will oversee the day-to-day operations for our eCommerce site. Candidates should have strong digital acumen, be data-passionate and be detail-oriented. The Marketing Director is a key position in the company working closely with senior leadership to develop and execute the overall marketing strategy while achieving business goals. This role is best suited for experienced, highly-motivated, and creative individuals that possess a great attitude and strong problem-solving skills.Objectives of this RoleLeverage external best practices and collaborate with the leadership team to uncover insights, while implementing marketing and branding strategies for new and existing productsOversee and grow the marketing department, consistently identifying revenue opportunities within our established customer base and managing consistent growth by securing new customersIdentify short-term and long-term scheduling, budget, and resource needs, including the development and management of the team’s annual marketing budgetUnderstand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable priorities for marketing teamJob ResponsibilitiesManage and develop team of marketing and eCommerce associatesSpearhead the conception, development, and implementation of marketing plan and strategies, product concepts, and promotional periods to drive interest and sales while keeping financial success markers as a top priorityManage all online activity in relation to traffic acquisition, conversion, A/B testing, and reportingMake decisions on promotional modifications and changes when daily goals do not meet the requirements, and execute the direction needed to pivotCombine existing expertise in sales, marketing, technology, and management to develop a superior brand and shopping experience for customersOversee email marketing strategies and journeysManage and implement social media strategyLeverage best practice research to implement latest marketing trendsJob RequirementsBachelor’s or master’s degree in marketing or a related fieldAt least 4-5 years of supervisory experience required5+ years’ experience in eCommerce (retail, apparel or fashion verticals preferred)Excellent communication, organization, and multitasking skillsProficient user of Microsoft Office, Google Analytics and GSuite programsKnowledge of digital marketing channels such as PPC, SEO, Social Media Display, and affiliate marketing channelsPreferred QualificationsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsWork Environment/Physical Demands:Office, Manufacturing and Warehousing EnvironmentAreas with temperature and humidity variations based on local weatherAbility to stand for longer periods of timeBenefits & Perks:Your needs, and those of your family, are unique to you. That’s why we provide a comprehensive and flexible benefits program that you can customize to fit your personal situation. Active full-time employees who work 30 hours or more per week are eligible to enroll in benefits at Marleylilly, and your dependents* are too. Coverage becomes effective on the first of the. Month following 1 month of full-time employment. Here’s some of the many benefits you will have the opportunity to enroll in.Benefits you can select and contribute to:Medical plans; two choices available through Blue Cross Blue ShieldPrescription Drug coverage through Optum RXTelemedicine for 24-hour, 7 day a week, 365 days a year assistance401k with company match; Marleylilly will match 100% on the first 4% of your contributions. Employees are immediately vested in 100% of the company match.Flexible spending accounts: two choices are available for Healthcare & Dependent CareDental; plans available through GuardianVision; plan available through VSPShort Term Disability (STD)Accident & Critical IllnessBenefits paid for by Marleylilly on your behalf:Group Life Insurance coverage of $10,000 and Accidental Death and Dismemberment (AD&D) coverage of $10,000Employee Assistance Program – coaching, counseling, legal services, financial services, and morePerks you can’t beat:50% discount on Marleylilly merchandise! Shopping and delivery of hundreds of personalized products right to your desk/office!Bright, happy, clean workplace with incredible teammatesBusiness casual dress code, all day everyday!Free coffee & free soda machineLeaders believe in pay-for-performance and rewarding hardworking employees who achieve results!Employee engagement events such as food trucks, celebratory milestone meals, annual company event, training & development opportunities, and so much more!Marleylilly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.Job Type: Full-timeBenefits:401(k)Dental insuranceHealth insuranceVision insuranceSchedule:Day shiftEducation:Bachelor’s (Required)Experience:E-commerce: 5 years (Required)Supervising: 5 years (Required)Microsoft Office: 1 year (Required)Google Analytics: 1 year (Required)Google Suite: 1 year (Required)Digital marketing: 1 year (Required)Work Location: One location


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