July 17, 2024

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Job Category : Digital marketing
Company Name: YETI Coolers
Position Name: eCommerce Marketing Manager, Paid Social and Direct Mail
Location : Austin, TX
Job Description : At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple projects and outside agencies, with a proactive and positive can-do attitude. This role will oversee and manage Paid Social Media and Direct Mail as part of YETI’s Direct to Consumer Business.

The eCommerce Marketing Manager will be responsible for owning strategy and execution of performance paid social media and short form direct mail, including all targeted campaigns, CRM driven automations, behavior-based triggers, and life cycle marketing programs, for both our US and Canada businesses. This role will report to the Senior Manager eCommerce Marketing in the US HQ in Austin, TX with a partnership with the Canada based eCommerce team. The ideal candidate is a highly motivated, self‐starting, direct-to-consumer-focused marketer who has a passion for using channel marketing to create meaningful 1:1 consumer experience, individually and at scale. You thrive in fast-paced environments with entrepreneurial DNA, and you’re comfortable charting new territory. You aren’t afraid to run with ideas and understand YETI’s consumers and how to serve them with marketing content that helps drive education, interest, and conversion.

Responsibilities:

Own and drive the ideation and development of customer marketing strategies in performance paid social and short form direct mail marketing
Project manage, from design briefing through execution, all outbound, consumer-facing paid social and direct mail marketing
Perform day-to-day marketing activities including, but not limited to, campaign set-up, scheduling, testing, tagging, and collaborating with outside agency partners for deployment
Ensure that program engagement KPI’s are maintained against set baselines for Return on Ad Spend and Revenue per Customer goals
Working with the Sr. eCommerce Marketing Manager and Segmentation Manager, analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization
Align with cross functional partners to ensure consistency and effectiveness
Working with the CRM team drive collaborative audience strategies and customer loyalty strategy alongside the email and SMS channels, identifying joint trends and opportunities
Manage, prioritize and deliver on ad hoc requests

Qualifications and Attributes:

BA/BS in Online Marketing, Marketing Communications, or related fields
At least 6 years of experience in paid social media and direct mail marketing
Hands-on experience with Facebook Ads Manager and Direct Mail solutions
Hands-on experience with product feed solutions and software
Knowledge of developing and executing digital marketing campaigns strategies and roadmaps
Comfort collaborating with multiple teams and stakeholders
Knowledgeable in CRM, customer analysis, strategy, and reporting
Ready to bring and pilot new digital advertising and customer acquisition and retention tactics across the paid social landscape
Excellent written and verbal communicator
Positive, highly motivated self-starter

YETI is proud to be an Equal Opportunity Employer.

#LI-JM1 #LI-Hybrid

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