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Job Opening for Email Marketing Associate in 2U edX (Cambridge, MA)

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Job Category : Digital marketing
Company Name: 2U edX
Position Name: Email Marketing Associate
Location : Cambridge, MA
Job Description : What We’re Looking For: edX seeks an Email Marketing Associate to join our team. Working as part of the Digital Marketing Team, the Email Marketing Associate will be responsible for developing and executing email and cross-channel marketing campaigns to increase learner and lead enrollment, revenue, and engagement. Responsibilities Include, But Are Not Limited To: You will own the production and execution of ad-hoc and email marketing newsletter campaigns, as well as reporting on campaigns. As an Email Marketing Associate, you will be responsible for executing ad-hoc web messaging and push notification campaigns in collaboration with cross-functional groups within the organization. Produce and deploy email and cross-channel marketing campaigns to engage, retain, and convert learners (email, push, web) Track performance and report on results on cross channel campaigns Code emails using the latest HTML templates Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution; collaborate with the Braze support team as needed Actively learn and apply knowledge of best practices, previous campaign performance, and your own creative ideas to improve list growth and list yield Things That Should Be In Your Background: Minimum one year of experience producing and executing email marketing campaigns using an ESP, preferably Braze Familiarity with web page architecture Experience with cross-channel marketing initiatives (web, push, email) Experience reporting on campaign performance and deriving insights Solid understanding of email marketing best practices Comfortable working autonomously and thinking critically, with a bias toward action Familiarity with Google Analytics Fierce problem-solving skills Basic knowledge of HTML or eagerness to learn About edX edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together more than 38 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there—as a global nonprofit, we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. About 2U Inc. (NASDAQ: TWOU) 2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 2U Diversity and Inclusion Statement At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. Benefits & Culture Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms. 2U offers a comprehensive benefits package: Medical, dental, and vision coverage Life insurance, disability and 401(k) Unlimited snacks and drinks Generous paid leave policies including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break To learn more, visit 2U.com. #NoBackRow In Colorado, the anticipated base salary for this role is $60,000, with potential bonus eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate. Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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