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| Job Category : | Digital marketing |
| Company Name: | Unique Loom |
| Position Name: | Email Marketing Coordinator |
| Location : | 793 Fort Mill Hwy, Fort Mill, SC 29707 |
| Job Description : | Email Marketing CoordinatorWe’re looking for an Email Marketing Coordinator with proven experience in strategy, planning and implementing email marketing campaigns as well as implementing CRM and Marketing Automation platform best practices. Candidate will be responsible for email scheduling, workflows, triggers, content requirements, testing, and personalization. This role is responsible for the KPIs of email marketing and for the overall quality of work and ensuring that we are following email best practices, working alongside designers and developers to create thoughtful and creative emails. Candidates should have 2+ years related experience.Primary ResponsibilitiesPerform day-to-day email marketing activities including email campaign setup, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content driven campaigns. Build and maintain email marketing audience workflows to support campaigns. Use reporting to show results against KPI’s. Regularly perform A/B tests on segmentation, subject lines, copy, offers, and layouts to drive improved results. Review and proofread emails for clarity, grammar, and spelling. Manage email marketing content calendar. Work with designers to create engaging email campaigns. Use personalization to speak to customers on a 1:1 basis to improve KPI’s. Analyze customer behavior and key characteristics to improve marketing.RequirementsExperience with email marketing best practices and CAN-SPAM lawsSelf-motivated and ability to manage multiple projects, meet deadlinesMeticulous attention to detail and overall qualityDeep knowledge of Google Analytics with strong analytical and reporting skillsKnowledge of current email marketing trends and best practicesSolid understanding of performance marketing, conversion, and acquisitionAbility to quickly resolve issues as they ariseFamiliar with current technology for email and responsive designDemonstrate knowledge of best practices including deliverability, personalization, subject lines, segmentation, reporting, send time optimizationAdvanced use and understanding of Klaviyo preferredWhat We Offer:100% Paid Medical and other options to choose fromVision, Dental, Life, Short & Long TermMatching 401KFlexible Work ScheduleTeam Activities and Volunteer OpportunitiesEmployee Discounts on ProductsEmployee Assistance ProgramTicketsatWorkThe above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to contain or be interpreted as a complete list of all duties, responsibilities, and qualifications required of associates assigned to this job. Duties may change at any time as the company sees fit.vJob Type: Full-timeBenefits:401(k)Dental insuranceEmployee discountHealth insuranceLife insurancePaid time offVision insuranceSchedule:8 hour shiftMonday to FridayWeekend availabilityEducation:Bachelor’s (Preferred)Experience:Marketing automation: 1 year (Preferred)Email Marketing Occupations: 1 year (Preferred)Work Location: One location |
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