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Job Opening for Email Marketing Specialist in Confidential (West Palm Beach, FL)

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Job Category : Digital marketing
Company Name: Confidential
Position Name: Email Marketing Specialist
Location : West Palm Beach, FL
Job Description : We are looking for a passionate and experienced Email Marketing Specialist to join our Marketing team. As an Email Marketing Specialist at our company, you will be responsible for planning and deploying email campaigns while ensuring that the business goals are completed.You will be working with the latest marketing technology in collaboration with production and account executive teams.Email Marketing Specialist Duties and responsibilitiesCreate various email lists and campaignsReview email creative for correct copy, offers, links and termsMake minor adjustments to the html creativeA/B Testing on various email campaigns to establish the most effectiveDevelop documentation for processes, A/B tests, and promotions that succeed through emailSuggest methods for improvementsSegment lists based on behaviors like past email engagement and website interactionsEnsuring all email campaigns comply with current email best practice in the industryUnderstanding key metrics and their impact on performanceProvide information as needed for presentationsEmail Marketing Specialist requirements and qualifications BA/BS or equivalent working experienceExperience with email marketing, marketing automation, and/or web analyticsProficient in using marketing automation technologyExperience with email automation toolsSense of ownership and pride in your performance and its impact on the company’s successProofreading and copywriting skills is a major plusHTML / CSS experience a plusCritical thinker and problem-solving skillsExtreme attention to detailGood time-management skillsGreat interpersonal and communication skillsEqual opportunity employer and drug-free workplace.We offer competitive salary, excellent benefits including 401(k) with Company match, as well as vacation and paid holidays.Please forward your resume.Job Type: Full-timeSchedule:Monday to FridayWork Location: One location
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