July 25, 2024



If you are looking for a Digital marketing Jobs? Then, This is the place where you can find All sources of Job opportunities with detailed information.

Job Category : Digital marketing
Company Name: GE Healthcare
Position Name: Global Product Marketing Communications Director, MR
Location : 8200 W Tower Av, Milwaukee, WI 53223
Job Description : Job Description Summary
This role is responsible for supporting the MR portfolio with a comprehensive range of marketing communications capabilities to effectively and impactfully launch and promote this important business. Specific activities may include strategic communications planning and measurement, messaging, naming, advertising, customer events, web, collateral creation, customer presentations, digital sales aids and sales communications across both print and digital mediums and channels. This role will collaborate and engage internal expert resources across the business, as well as external firms to meet the marketing communications objectives. In addition, ongoing collaboration with regional peers will be required to ensure all content and marketing communications assets meet regional activation and customer engagement needs.
Job Description
Key responsibilities include (but are not limited to):
Responsible for integrating and implementing holistic marketing communication strategies, such as creative execution and positioning, advertising, customer events and exhibits, sales collateral, content marketing, promotional materials, web and digital programming.
In collaboration with the Global Radiology Customer Events leader, plan and deliver memorable event and exhibits
Work with the Global Radiology Content Leader to create and deliver great thought leadership content programming.
Engage with the Sales Communications Leader to drive strong sales engagement and utilization of customer-facing materials.
Closely collaborate with the Digital Strategy and Optimization leader to fully utilize digital marketing techniques and our digital capabilities.
Work closely with other regional marketing managers to adhere to and support a globally consistent MR story.
Engage our research team to ensure messaging and creative is tested for optimal customer engagement.
Leverage new channels, techniques and identify optimally effective marketing communications strategies to meet the marketing objectives for the businesses.
Act as a strong brand advocate to ensure adherence to the guidelines and spirit of the GE master brand strategy.
Align closely with finance, regulatory and legal to ensure compliance of all marketing communications materials
Use established global processes and offer suggestions for ongoing improvement of those processes.
Work with portfolio marketing leaders to establish objectives, KPIs and budget needs
Monitor and report program success against established KPIs and ROI. Pivots as needed.
Ensure integration of Public Relations and Internal GEHC Communications into planning as appropriate by working with peers in those functions.
Bachelor’s Degree in Advertising, Journalism, Marketing, Communications or Business Administration OR 10+ years of experience in advertising or marketing communications at an agency/corporation
Excellent oral and written communications skills
Demonstrated ability to develop innovative and creative solutions to complex challenges
Proven track record of delivery to budgets and timelines.
Desired Characteristics
MBA or Master’s degree in Marketing
Marketing communications experience in cardiology and oncology care segments and associated target personas.
10+ years of experience in marketing communications, advertising or a related communications field
Integrated Marketing Communications/campaign project management
Content marketing experience
Inclusive leadership style
Strong analytical and process skills
Proven ability to navigate and influence at multiple levels within the organization
Healthcare (preferably medical device) product experience and industry acumen
Knowledge of Imaging/Radiology product categories offerings, and commercial processes
Demonstrated ability to innovate & develop new ideas through collaboration and execute on creative ideas
People leadership skills including expertise in change management, etc.
Strong experience with digital media and marketing practices
Marketing communications expertise in the areas of product marketing communications, branding & reputation stewardship, planning & research, content development, and storytelling/positioning/messaging
Proven ability to motivate and work effectively with diverse, cross-functional global teams and outside vendors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.
Relocation Assistance Provided: No

Hope, the above sources help you with the information related to Digital marketing Jobs. If not, reach through the comment section.