Job Opening for Lead Content Strategist in AICPA (220 Leigh Farm Rd, Durham, NC 27707)

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Job Category :	Digital marketing
Company Name:	AICPA
Position Name:	Lead Content Strategist
Location :	220 Leigh Farm Rd, Durham, NC 27707
Job Description :	About The Association Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide. Summary of the role Develop and implement large highly complex content design strategies in a matrixed environment. Ensure all work is aligned to the content strategy plan and value proposition. Responsible for meeting outputs and goals of content plans including quality, speed to market, and return on investment. What you’ll do: Work with business owners and value proposition leads to determine the best content strategy design framework for their needs, directing the data needed on the audience, marketing funnel stage journey and most appropriate delivery format Provide consultation on strategy design framework, audience segmentation, competitor analysis, channel activation etc in support of robust content strategy development. Drive continuous improvement of content strategy looking for new content objects or better ways to amplify existing ones Conducts market analysis to inform the content strategy Develop content brief and initiate workflow Identify, analyze, manage, and monitor a range of stakeholders and communications clearly and regularly Ensure content plan aligns with business goals and objectives. Define content leverage and sourcing plan to determine the reuse of internal assets or the need for external suppliers for each element of the content delivery plan Track return on investment; determine what is and is not working and makes recommendations to refine strategy Own selected content objects and channels managing their performance, relevance and purpose, updating the service catalogue as needed Knowledge skills and abilities required: Strategic thinking Knowledge of content marketing, production, dissemination and distribution techniques and methods. Knowledge of content lifecycle across the planning, creation, distribution, and measurement for all major content types Total knowledge of all content objects and their ongoing performance Commercial mindset, knowledge of marketing best practices and ability to identify and communicate how content can be monetized Apply technical knowledge to prototype for solution when data is unclear Manage customer and supplier relationships Project management skills Strong communication (verbal and written) and organizational skills. Ability to influence without authority; (i.e., Ability to advocate for content as an integral part of design, both in project work and across the organization) Strong collaboration skills: liaise with subject matter experts to inform content strategy Stakeholder management Ability to synthesize and distill complex information into easy-to-understand material Knowledge of agile practices Knowledge of matrix management Proficient knowledge of finance and accounting subject matter Who you are: Bachelor’s Degree Minimum 6 years experienced in marketing, digital content management, digital content development or related field Experience in user centered content design Experience with multiple forms of content channels and deliverables, i.e. social media, blogs, videos, working with search engine optimization (SEO), etc. Experience working in financial, accounting, or professional services industry Why Work for Us? At The Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals and businesses. You’ll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction. Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession. We offer competitive benefits, PTO, flexible working principles, and a supportive, collaborative team environment.