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| Job Category : | Digital marketing |
| Company Name: | Hero |
| Position Name: | Lifecycle / Growth Marketing Lead – Remote |
| Location : | Remote |
| Job Description : | Hero: taking the hassle out of taking meds.We’re on a mission to help take the hassle out of taking meds for patients and caregivers with the first end-to-end medication management service that stores, sorts, dispenses, tracks and refills even the most complex regimens.Did you know that only 50% of U.S. patients take their meds as prescribed? It’s true. Medication non-adherence is a $300 billion dollar healthcare problem that claims up to 125,000 lives in the U.S. each year and accounts for up to 30% of all U.S. hospitalizations.At Hero, we’re tackling this crisis head-on with an award-winning smart device which stores and dispenses up to a 90-day supply of 10 different medications, a connected medication management app, automatic prescription refills with free delivery, and 24/7 live support.The Hero team is highly-driven, mission-oriented and growing quickly –– we hope you’ll join us in improving the lives of millions of patients and caregivers across the country!Hero is seeking a Lifecycle / Growth Marketing Lead with a proven experience driving impact across the lifecycle (activation, engagement, re-engagement) via digital channels (in-product, email). You will be responsible for the end-to-end lifecycle marketing initiatives (ideation, execution and reporting), develop & optimize programs across channels to drive member engagement and retention. This role will work closely with cross-functional groups including: Engineering, Product, UX, Data, Revenue and Marketing, to help build holistic growth-focused revenue-generating initiatives along the member lifecycle.This role requires a data-driven self-directed pro, who brings together creativity, analytical horsepower, and deep product understanding to rapidly and tirelessly find innovative ways to keep members engaged, retain them, and turn them into brand champions. You’ll have access to multiple tools, as well as consumer behavior data, user research, member feedback, and experimentation performance, to maximize members’ retention, engagement and lifetime value.Responsibilities: Identify key measurable metrics (upsell, churn, etc.) for lifecycle programs with the ability to test and scale rapidly.Develop and execute growth marketing strategies for onboarding, retention, and lifecycle engagement across channels and member segments to create relevant personalized experiences; oversee the execution of highly targeted, complex member journeys / workflows and ad-hoc campaigns.Establish a measurement & experimentation framework, relentlessly testing new ideas and digging deep creatively.Use quantitative and qualitative data to prioritize efforts; collaborate cross-functionally (Marketing, Product, Data, Engineering, etc) to run iterative tests throughout the funnel, using the results to drive data-driven strategy updates that lift key performance metrics.Own data measurement and reporting for lifecycle / marketing growth initiatives, and regularly communicate status, results and other key metrics to internal stakeholders.Qualifications: BA/BS degree and 5+ years of B2C growth marketing experience focused on acquisition, adoption, loyalty and retention in a technology business. Proven track record of growth marketing strategies & programs aimed at the end-consumer, with demonstrated impact on lifecycle KPIs. Deep knowledge in customer segmentation, touchpoint analysis, CRM marketing, performance and digital marketing.Strong analytical and problem solving skills, with the ability to learn new technologies, products and systems quickly.Entrepreneurial and results-oriented approach, with strong testing and experimentation mindset; ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines.Strong organizational skills, with experience working collaboratively with Marketing, Data, Product, Design, and Engineering teams.Excellent written and verbal communication skills, with an outstanding eye for detail.Preferred Qualifications: Experience working in an early-stage startup environment, leading marketing / lifecycle growthExperience marketing a consumer subscription productStrong understanding of the most recent trends around consumer web usage including experience with SEO, social media and community building.Join us in bringing transformative healthcare products to market that improve the lives of millions!HERO is proud to be an equal opportunity workplace. We value diversity and always treat all employees and job applicants based on merit, qualifications, personality and talent. We do not discriminate on the basis of race, religion, ancestry, color, national origin, gender, sexual orientation, gender identity, age, citizenship, marital status, veteran status, or disability status.Job Type: Full-timeBenefits:401(k)Dental insuranceEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule:Monday to FridayCOVID-19 considerations:Education:Bachelor’s (Required)Work Location: Remote |
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