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| Job Category : | Digital marketing |
| Company Name: | Nutrisystem, Inc. |
| Position Name: | Manager, Email Marketing |
| Location : | 600 W Office Center Dr, Fort Washington, PA 19034 |
| Job Description : | Position Summary: The Manager, Email Marketing is responsible for directing the strategy, development and execution for all short-term and long-term marketing strategies to drive revenue growth for Email and Direct Mail.Essential Duties & Responsibilities:Plan, identify and develop strategic email marketing campaigns to drive revenueOversees the day-to-day execution, optimization and analysis of our email marketing programDevelop segmentation and engagement tactics to drive growth.Monitor and report on KPI’s daily/weekly/monthly/quarterly to measure impact of effortsRun various A/B tests, draw conclusions and apply key learnings to future marketing initiativesAnalyzes results and identifies opportunities for testing and optimizationWorks cross-functionally with creative, legal, web operations, contact center and the analytics teams to successfully deploy & report on all emailsOversees the Direct Mail channel initiatives and strategies including budgeting, forecasting, optimization, list, creative and offer strategy.Oversees the QA process for all campaigns and promotionsPerforms other duties as requiredQualifications: Bachelor’s degree in Marketing or Business Administration5- 7 years of marketing experience in a performance-based positionExperience and success developing and implementing integrated marketing campaigns with measurable resultsExcellent leadership skills with management experienceStrategic, analytical thinker with a positive, can-do attitudeStrong interpersonal skillsProven ability to analyze, organize and integrate large amounts of complex, disparate information into clear concise presentations and plansUnderstanding of A/B and multivariate testing methodologiesKnowledge of Google AnalyticsSkilled in Excel & PowerPointHigh enthusiasm, creativity and desire to work on an innovative, fast-paced teamJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceEmployee discountFlexible spending accountHealth insuranceLife insurancePaid time offRetirement planVision insuranceSchedule:Day shiftMonday to FridaySupplemental Pay:Bonus payAbility to commute/relocate:Fort Washington, PA 19034: Reliably commute or planning to relocate before starting work (Required)Education:Bachelor’s (Preferred)Experience:Marketing: 5 years (Required)Email marketing: 3 years (Required)Google Analytics: 1 year (Preferred)A/B testing: 1 year (Preferred)Email Service Provider: 3 years (Required)Work Location: One location |
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