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| Job Category : | Digital marketing |
| Company Name: | Akili Interactive |
| Position Name: | Manager, Marketing Analytics |
| Location : | Boston, MA |
| Job Description : | The RoleWe are looking for an intellectually curious Manager, Marketing Analytics who is excited for the prospect of solving unique novel marketing attribution challenges and is eager to help change the way people think about medicine.As the Manager, Marketing Analytics, you will partner with our marketing team to lead strategy, execution and adoption of data-driven solutions to uncover actionable insights and optimize marketing decisions. You will use data to connect the dots across online and offline channels to share a holistic view of marketing and advertising efforts.This role will be remote, reporting to the Director, Commercial Analytics as an individual contributor to start with plans to grow and develop a team as the business scales.ResponsibilitiesDevelop and configure complex marketing attribution models and performance analysis models to track and optimize marketing programs, inform investment decisions, and identify upstream/downstream impactsLeverage data from multiple sources across marketing, product and sales to provide insight into prospective and existing consumer behaviorsPerform analysis into specific marketing channels to understand underlying drivers and to optimize conversion funnelsCollaborate with internal partners, including Marketing, Data Science, and Sales, to influence strategy, drive thought leadership, and deliver insightsDevelop performance indicators and benchmarks, build dashboard that monitor KPIs, highlight areas of improvement, and influence strategyManage vendor and agency relationships to augment bandwidth and support execution effortsQualifications6+ years experience in multichannel marketing analytics, including marketing measurement, attribution, forecasting, experimental test design and/or media mix model development, and audience discovery and segmentationPossess excellent analytical skills and ideally have experience developing and/or implementing complex multi-channel marketing attribution modelsExperienced data storyteller with a successful track record of presenting complex insights and articulating their meaning and/or implications to support decision making to technical and non-technical audiencesDemonstrable expertise with SQL, Tableau, or other querying/data visualization toolsFamiliar with Google digital marketing products such as Google Analytics 360 or equivalentAbout AkiliAt Akili Interactive, our mission is to ignite new hope for those living with cognitive impairment. We’re bringing together world-class neuroscience with the latest technology and video game entertainment to create a new class of digital medicines, delivered through captivating video game experiences. We are out to prove that effective medicine for serious illnesses can also be fun and engaging.Our flagship product, EndeavorRx, is the first ever FDA-cleared prescription treatment delivered through a video game to treat children living with ADHD. This is only the beginning, as we continue to boldly challenge the status quo of today’s medicine.Diversity, Equity and InclusionAkili is, by our very nature, founded on diversity. We are composed of employees from incredibly diverse industries such as gaming, software, clinical research, biotechnology, and the pharmaceutical industry, all coming together with a common mission; to challenge the status quo of medicine. Inclusivity and wellness are 2 of our foundational cultural commitments.Diversity and inclusion are incredibly important to all of us. We are committed to hearing all voices. Akili Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.Job Type: Full-time |
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