| Job Description : |
Company Description
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.
Job Description
Manager, Marketing Operations
Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
Paving the way is our Marketing Operations group, comprised of experts in cross-channel execution, data management, process design, assessment methodology, CRM, Marketing Automation, email tool implementation and usage, and data capture across all marketing channels.
The Marketing Operations team is dedicated to helping us transform the marketing landscape by bridging process and technology platforms to align with client creative, strategy, and business goals.
To help with this, we’re looking for an outstanding Manager, Marketing Operations – someone who is passionate about how technology and marketing work together to strategically solve our clients’ business challenges.
Sound like you? Read on.
What you’ll do:
As a Manager, Marketing Operations, you’ll design, execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. You’ll collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their technology investments.
Day-to-day, your role includes:
Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
Coordinating cross-channel execution, including email, direct mail, SMS, and mobile messaging
Assessing data availability against project needs in order to determine operational requirements
Performing list and data management within various marketing automation technology platforms
Creating test lists and test cases; conducting QC of test cases and live data
Identifying and providing input into proper marketing automation solutions to meet client needs, including writing RFI/RFP content as part of the vendor selection process
Creating and reviewing detailed data processing specifications for vendors and client IT organizations
Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development
Developing strong relationships with clients as you advise on program design, operational best practices, and technology innovations
Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
Developing direct reports through thoughtful, timely performance reviews and development plans
Mentoring junior employees and teaching them new functions and skills
Assisting with the development and growth of alliances with technology vendor partners
Working with cross-capability teams to bring a technical and operational point of view to consultative projects
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
5 to 7 years of experience in a direct marketing environment (preferably at a marketing agency)
Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Salesforce Marketing Cloud is strongly preferred
Deep knowledge of email channel execution and journey orchestration, managing content and data. Experience with mobile messaging (SMS, mobile push, app inbox) is preferred
Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
Deep familiarity with the digital marketing environment and marketing technology landscape
Strong ability to instruct, coordinate and manage vendors in fast-paced, detail-oriented environment
Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
Detail oriented, organized, and a master multi-tasker
Strong written and communication skills – you’re articulate and poised
Excellent project management skills – you keep pace in a fast-moving environment
Ability to work independently and within large cross departmental teams
Proficient with Microsoft business applications (Word, Excel, PowerPoint)
Got what it takes? We’d love to hear from you!
NA-22-1832
Additional Information
Digitas is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines. |
