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Job Category :	Digital marketing
Company Name:	DeVry University
Position Name:	Manager, Marketing – Paid Search
Location :	Naperville, IL
Job Description :	DeVry University strives to close our society’s opportunity gap by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces. When you apply for a DeVry University career, you become part of an institution that dates back to 1931. Our colleagues are passionate about higher education and shaping the future of today’s learners. Opportunity at a Glance: The Marketing Manager – Paid Search position joins the digital marketing team and maintains strong ownership and accountability over driving optimal performance from paid media to support established enrollment goals. This role serves as the owner of all Paid Search campaign budgets, account configurations, media trafficking, and channel reporting. This role reports into the Senior Manager and Director of the Paid Media team. The Media Manager also partners closely with DeVry’s external media agency and with internal marketing leaders to align on media strategy, provide channel direction, and manage the media agency partner to ensure performance against brand awareness, lead generation, and conversion goals. This individual will manage a media budget/invoicing and is responsible for a strong return on investment from advertising budgets. They will report regularly on the performance across Paid Search as well as additional marketing channels. Responsibilities: Executes and oversees management of all Paid Search activity for the University Develop media campaign activation strategy to support and deliver against DeVry business objectives Responsible for performance management and regular reporting of paid media activity and managing agency partner on the development and optimization of paid media plans that will increase website traffic, leads/inquiries and new students. Project manage media priorities and tasks across DeVry’s online and offline media activities to drive performance toward enrollment goals, ensuring timely coordination between brand, creative, media teams and agency. Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve student success Collaborate with marketing leaders and media manager colleagues to ensure media and website plans, goals and objectives are aligned, optimized and integrated. Align with key stakeholders on the development of annual, session-based, and continual test plans that will achieve business objectives. Support the development of in-depth analysis and reporting of digital media. Complete other duties as assigned. Qualifications: 3-5 years’ experience in paid media, with a minimum of 3 years’ experience in optimizing and managing Paid Search accounts Bachelor’s required, advanced degrees or certificates are a plus 3-5 years’ experience in Tactical Paid Media Campaign Management, Budgets, Bids, Ad Trafficking, Bulksheets High proficiency working with Google Marketing Suite is a must, trafficking campaigns in DCM is a plus Can use both 1st party data and platform intent signals to design audience segments for targeting and exclusion Strong analytical mindset and comfort making data-driven decisions Strong project management and communication skills Proven ability to develop and manage paid media plans that meet and/or exceed business objectives Strong knowledge of offline and digital media as a direct response lead generation tool Ability to identify new ways to leverage online media to advertise and generate leads/inquires Innovative thinker, collaborative team player and skilled communicator Google Ads and Microsoft Ads Certifications are up-to-date Experience managing media agencies, or 3-5 years working at a media agency Experience in Education is a plus Employment at DeVry University requires compliance with the University’s COVID-19 Vaccination Policy, to the extent permitted by the law. DeVry University requires colleagues, faculty and visiting professors who work onsite, attend DVU related events or meetings and/or engage in DVU approved travel, to be fully vaccinated against COVID-19 to help keep our locations, our students and each other protected from COVID-19. These colleagues are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Human Resources for reasons such as an approved medical or religious accommodation. We believe diversity is essential to our educational mission and to the success of our community. We are committed to fostering a working environment where differences are respected, valued and embraced.

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