| Job Description : |
The Manager of Content Marketing, Editorial is responsible for developing and managing the overall editorial calendar for Tyler Technologies, including identifying and developing the key messages and public sector themes used to guide the content creating for both the content marketing team and vertical marketing teams. They pay off these key messages by taking the lead in creating long form content and content pillar pieces. They also manage editorial style guides, work across the marketing organization to deliver inbound marketing messages that expand our outreach and deliver excellent, well-written content to be used in multiple marketing channels such as print, digital, social and multi-media. They elevate thought leaders within Tyler and our client base, amplifying the impact by placing in Tyler properties (like the Tyler blog), and outside Tyler through associations and media partners.
Responsibilities
Develop and manage the overall Tyler Technologies editorial calendar
Identify key industry themes and implement them throughout our Tyler content
Collaborate across corporate and vertical marketing to deliver an effective content marketing and editorial plan to meet the business objectives
Develop and maintain editorial style-guides consistent with our brand voice, style and tone
Elevate our thought leaders – internal, external, and clients – to amplify our voice in the market
Collaborate with designers and communication professionals to produce high quality content
Edit, proofread and improve content
Repurpose content from within Tyler to amplify through associations and other media outlets
Create well-written, well-structured content optimized for inbound content marketing strategies for both print and digital channels based on the content marketing strategies
Give feedback on content pieces delivered by other content creators
As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.
Location
Plano, Texas | Remote
Travel
0-5%
Qualifications
5-10 years of demonstrable Content Marketing experience
BA/BS degree in Marketing, Journalism or relevant field, or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Project management skills and attention to detail
Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
Excellent communication and writing skills
Understand basic SEO strategies, content categorization and structure, content development, distribution and measurement.
Understand B-2-B marketing principals
Knowledge of public sector and/or technology industries is recommended
Great Place to Work & Grow Your Career
Come join us as we transform the public sector! Our mission, vision, and values guide everything we do. We’re also frequently recognized as a great workplace locally and nationally. See our many awards and accolades.
Taking Care of You & Your Family
Your health and well-being are important to us. That’s why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.
Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work. Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler. |
