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| Job Category : | Digital marketing |
| Company Name: | Blue Shield Blue Cross Association |
| Position Name: | Manager Social Media |
| Location : | Chicago, IL |
| Job Description : | Overview The Manager, Social Media will work cross-functionally to drive BCBSA’s strategic agenda through its social media channels and build and maintain an engaged and active social audience. In addition to managing social campaign development and strategy, you will write, edit and publish content across the organization’s social media channels, spanning LinkedIn, Twitter, Facebook, and Instagram. Responsibilities Responsibilities include but are not limited to: Craft and edit copy for all social channels and support creative development for posts, working closely with Storytelling, Creative and Campaign Strategy. Develop and execute organization’s social media strategy to drive BCBSA’s strategic agenda and business priorities. Partner to develop and execute on a strategy for advancing thought leadership through executive social media channels. Monitor, engage and interact with BCBSA’s social community by responding to questions, triaging issues, and joining in relevant conversations. Develop and maintain ongoing editorial calendar with input from relevant stakeholder groups – working closely with the Campaign Strategy and Storytelling teams. Manage Social Media Collaborative, overseeing all group communications, the development of the monthly agenda in collaboration with the CIP and SCAN workgroups, as well as the Ad Collaborative and CX Workgroups. In partnership with insights and analytics, measure and analyze content effectiveness with metrics that validate and iterate on existing social strategies. Work with agency partners to develop and execute on social strategies as needed. Serve as a subject matter expert within BCBSA and for BCBS companies. Stay up-to-date with current technologies and trends in social media and applications. Work closely with and mentor Associate Consultant, Social Media to execute on all priorities. Qualifications Required Basic Qualifications: Bachelors Degree 6 years digital content strategy and development and/or social media community management Experience working with external clients, vendors, or cross-functional teams ideally in both B2B and B2C settings Preferred Basic Qualifications: Results-driven work ethic A close eye for detail with the ability to see how details fit into the overall picture Excellent time management skills and the ability to work efficiently under tight deadlines Agency experience ideal (Public Relations Agency, Media Agency, Advertising Agency or related Marketing Communications Agency) Knowledge of digital tools such as Google Analytics, Sprinklr or other social media monitoring platforms Written and verbal communication skills Proven ability to manage multiple projects simultaneously in a fast-paced environment Highly analytical and strong critical thinking skills Comfortable working independently and in cross-functional teams Equal Opportunity Employer Blue Cross Blue Shield Association is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, disability, veteran status, genetic information or any other legally protected characteristics |
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