July 14, 2024



If you are looking for a Digital marketing Jobs? Then, This is the place where you can find All sources of Job opportunities with detailed information.

Job Category : Digital marketing
Position Name: Marketing Analytics Manager
Location : Dallas, TX 75251
Job Description : Direct Hire
Marketing Analytics Manager
Salary: $80-85K

Specialty Consulting firm is seeking a Marketing Analytic Manager who will be responsible for collecting and analyzing digital marketing channel (web, social, email, etc.) and campaign performance data. As an integral part of the corporate marketing team as an individual performer, the analytics manager will collaborate closely with our corporate marketing and business development teams to ensure analytics is part of the entire process: from set-up, collecting, analyzing, and reporting, to providing data-driven recommendations.

Marketing Analytics Manager Primary Responsibilities:

Responsible for establishing reporting cadence, setting up analytics (UTM codes, tagging)
Oversees strategic analytic-related decisions during planning process, making real-time optimization during campaigns, and reporting post campaign with a focus on takeaways and recommendations to optimize future campaigns.
Responsible for gathering data, creating reports and dashboards, and delivering results to marketing group
Coordinates data capture and to ensure analytics implementation enables tracking of desired channels, campaign activity and key performance metrics
Supports testing, site migrations, content and other updates from a data tracking and analytics perspective
Continues learning about Google Analytics, data capture, and other analytics related to trends

Marketing Analytics Manager Qualifications and Experience:

Bachelor’s degree in Marketing or related field
3+ years’ experience working in the field of marketing data analytics & reporting
2+ years’ experience with web analytics platform, Google Analytics preferred
2+ years’ experience with web optimization tools
2+ years’ experience extracting data
2+ years’ experience in advanced marketing analytics
Preferred Qualifications:

Experience with data visualization and knowledge of BI tools such as PowerBI
Google Analytics certification
Familiarity with Sitefinity CMS preferred
Knowledge of HTML and CSS with an understanding of website architecture and navigation is a plus
Why Apply?
Direct Hire
Benefit Offered
Expand your professional network
Experience a diverse and inviting work culture

Our client invests in training and development in a big way, so you can build your future along with theirs creating an impactful career unique to you. Apply today for immediate consideration.


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