The Marketing Coordinator will report to the Director of Marketing and work with the sales team and vendors to execute digital marketing campaigns on time and on budget.
Primary Duties and Responsibilities:
Execute on tactics in marketing plans, including:
Training Programs – Support ongoing training webinar programs including setting up GoToWebinar events, drafting email promotions, and generating certificates and attendee reports.
Video Editing – Support on-demand training program, marketing videos and more using Adobe Premiere Pro/Creative Cloud.
Video Production – Create video and photos for different marketing campaigns.
Trade shows, Conferences and Professional Meetings – Manage conference participation, including booking exhibit space, registrations and sponsorships, delivery of exhibit booth and materials, arranging travel and coordinating sponsorships. Oversee professional memberships. Manage payments & handle shipping etc.
Writing – Generate copy for emails, landing pages and blogs in Hubspot, and social media posts for LinkedIn, Facebook, and Twitter.
Content marketing calendar- maintain an online calendar of social media posts, email blasts and events.
Print and Promotional Items – Manage production and dissemination of sales promotional items, print materials, and corporate branding materials.
Website and Customer Center – Update various areas of website and Customer Center platform using Joomla. Develop new training areas to feature and promote existing video assets.
Social media management – maintain LinkedIn, Facebook, YouTube and Twitter channels with steady flow of content. Identify new ways to gain followers and engagement. Generate quarterly metric reports.
Company Communications – Work with Human Resources to create company blog posts, emails and newsletters. Oversee updates to company monitors.
Manage Marketing Process including:
Measure and report on the performance of all digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative lead generation strategies
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Manage integration between Hubspot and Salesforce
Minimum Required Skills:
Proven working experience in digital marketing
Confident marketing writer
Knowledge of the following software and platforms: Hubspot or another marketing automation program, Salesforce, GoToWebinar, Zoom, Wistia, Canva.com, Google Sheets, Docs and Slides (or Excel, Word and Powerpoint), Teamwork or other project management tool, iSpring Learn, Adobe Creative Cloud.
Thoughtful and creative professional with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience in basic video production elements (e.g., Shooting video, editing video)
Knowledge of website analytics tools (e.g., Google Analytics)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Alpha Analytical is an Equal Employment Opportunity Employer and as such does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, martial status, sexual orientation, national origin, veteran status, disability or any other classification protected by discrimination laws.
. Requirements:

Education: BS/BA degree in marketing or related field
Experience: 3-5 years