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| Job Category : | Digital marketing |
| Company Name: | EHE Health |
| Position Name: | Marketing Automation Manager |
| Location : | New York, NY 10020 |
| Job Description : | Who we are: EHE Health is the leading prevention health care company in the United States. With over 100 years providing preventive health examinations for selected populations in large employers, the company began a major transformation in 2017 to create the first population health platform targeting all health care beneficiaries in large, self-insured employers’ health plans.Operating under four key constructs – evidence-based care, a curated ‘Center of Excellence’ national network of preventive health/primary care providers, a behavior-centric omni-channel marketing approach, and employer reporting on health status derived from clinical data – the company is forging a new approach to engaging the majority of Americans covered under their employer health plans to participate in preventive and primary care.Beginning in 2020, the company has expanded its product line to include virtual and digital preventive services, thereby meeting beneficiaries where they are. The core asset is the company’s clinical data repository used to advantage for all key constituents: members to personalize and enhance their experience and outcomes, providers to measure their impact, and employers to understand the real population health issues facing their group health plan.EHE operates seven of its own clinics and contracts with several hundred primary care physicians nationally, allowing our members to access world-class medical care in 38 states, Washington DC and Puerto Rico. EHE is backed by Summit and DW Healthcare Partners, investment engines behind many of the world’s leading technology and healthcare enterprises.What we’re looking for: EHE is looking for a talented Marketing Automation Manager that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and analysis of our entire multi-touch email nurture streams.The Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Marketo and/or Salesforce Marketing Cloud and its integrations.In this role, you will: Serve as the primary contact for building and deploying multi-touch, logic-driven nurture streams in Marketo/Salesforce Marketing CloudServe as the primary Marketo/Salesforce Marketing Cloud power user and oversee its maintenance and developmentReport on campaign performance and implement optimizations using data-backed recommendationsSupport the data integration between Marketo and SalesforceEstablish, maintain and document scalable processes that ensure best practices for our GTM strategiesTroubleshoot system integrations, and drive new systems integrations as neededComplete campaign analytics and reporting, share with departments and drive program improvements as neededManage end-to-end production process for email campaignsOptimize results for email campaigns by testing subject lines, creative, copyBe the expert on email best practices, deliverability, and CAN-SPAM lawsEnsure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)*What the role requires: *Bachelor’s degree in a technical or analytically related field (e.g., Science, Technology, Finance)2+ years of experience related to marketing automation (Salesforce Marketing Cloud or Marketo preferred)Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaignsExperience deploying A/B and multivariate testing initiativesAbility to troubleshoot and resolve basic rendering issues in email codeExperience with SalesforceExperience in marketing funnel automation, operations and analyticsDemonstrated ability for building complex nurture streamsComfortable working in a fast-paced marketing environmentExceptional organizational skills and attention to detailComfortable providing guidance for competing demands and managing expectationsDemonstrated analytical capabilityAdvanced proficiency with MS ExcelWeb analytics and web development experience a plusExcellent written and verbal communication skill*What we offer: *Competitive salaryMedical, dental, vision, life and disability insuranceEmployer-matched 401(k) planTuition reimbursementEmployee access to our wellness clinicsGym membership_EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees._cVvkXef1WSJob Type: Full-time |
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