July 25, 2024



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Job Category : Digital marketing
Company Name: Schneider Electric
Position Name: Marketing Automation, Paid Media Manager
Location : Boston, MA
Job Description : Schneider Electric has an opportunity for a Marketing Automation, Paid Media Manager in Boston, MA.
Schneider Electric is looking for a motivated and enthusiastic digital marketing specialist to develop, deploy, and monitor paid media and marketing automation programs to drive customer engagement and marketing influenced revenue.
Schneider Electric creates connected technologies that reshape industries, transform cities and enrich lives. Our 135,000+ employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment.
Great people make Schneider Electric a great company.
What do you get to do in this position?
Recommend marketing automation programs to develop based on business priorities, country commitments and database maturity
Collaborate with strategic marketing and launch leaders to develop demand generation strategy and program framework including, but not limited to, audience selector and content mapping
Elevate our marketing automation into an omni-channel multi-touch program, including driving paid media contact acquisition and Account-Based Marketing (ABM) strategies with vendors
Ensure all paid media contact acquisition and ABM programs have associated email programs to nurture customer through buying journey
Lead creation of simple marketo programs, including but not limited to, landing pages, thank you pages and confirmation emails for all digital channels
Create suite of marketo links for gated content and drive usage across digital marketing channels
Analyze and report on global program performance, and optimize based on key learnings
Create and manage media flight plan for globally deployed programs
Monitor and drive lead process to ensure proper lead follow-up
Stay up-to-date on new technologies and best practices in marketing automation, account based marketing and customer insights/engagement
We know skills and competencies show up in many different ways and can be based on your life experience. If you do not necessarily meet all the requirements that are listed, we still encourage you to apply for the position.
This job might be for you if:
Bachelor’s Degree in marketing or related field
5+ years digital marketing experience
Demonstrated marketing automation experience, including use of Marketo and Salesforce.com
Experience driving digital demand generation initiatives, including account-based marketing
Experience with data analysis and gathering insights from program performance data to develop recommendations for optimization
Schneider Electric offers a robust benefits package to support our employees such as flexible work arrangements, paid family leave, 401K plus match, and more. Click here to find out more about working with us: http://se.com/us/careers .
We seek out and reward people for putting the customer first, being disruptive to the status quo, embracing different perspectives, continuously learning, and acting like owners. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
As a federal government contractor, all Schneider Electric U.S. employees (including U.S. territories and Puerto Rico) must be fully vaccinated against COVID-19, subject to federal laws.
It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.
Schneider Electric is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location
: US-Massachusetts-Boston
: Full-time
Unposting Date
: Apr 1, 2022, 5:59:00 PM

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